Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    L'Oreal Paris Super Liner Perfect Slim Intense Black

    L’Oreal Paris Super Liner in a soft and supple sponge tipped pen gives a quick, easy and uniform application to create a line as thick or...

    Regular price £5.62 GBP
    Sale price £5.62 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volume Glamour Max Mascara Noir Max Black

    Bourjois Volume Glamour Max Mascara Noir Max Black enriched with black pearl extract for deep black, luminous lashes and visibly boosted volume for 16 hours long....

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Rimmel London Volume Accelerator Mascara - Black

    Formulated with an Advanced Volume Boosting complex Rimmel London Volume Accelerator Mascara instantly boost the lash volume by ten times while providing long lasting smudge free...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
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  • New!

    W7 Zoom Mascara

    W7 Zoom Mascara makes your lashes look gorgeous. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
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  • New!

    W7 Massive Lashes Mascara Black

    W7 Massive Lashes Mascara Black; Create Massive Lashes with this super volumising mascara by W7.  *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    Maybelline New York Volum' Express The Falsies Mascara in Black

    Sunday Times Style Awards 2014 Winner Gain the false lash look of extra volume, bold coloured and fanned out lashes instantly with Maybelline New York Volum'...

    Regular price £5.49 GBP
    Sale price £5.49 GBP Regular price
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  • New!

    Rimmel London Exaggerate Eye Liner - 001 Black

    Create Intense Colours with Ultimate Control Equipped with an easy to use highly pigmented liquid formula and an ultra-thin applicator for controlled precise application, Rimmel London...

    Regular price £5.29 GBP
    Sale price £5.29 GBP Regular price
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  • New!

    Royal Natural Look Eyelashes Style 118

    Royal Natural Look Eyelashes Style 118 contains 2 Pairs of natural look eyelashes. Royal Natural Look Eyelashes Style 118 creates a beautiful stunning look every time...

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    Royal Cosmetics 10 Colour Baked Eyeshadow Palette

    Royal Cosmetics 10 Colour Baked Eyeshadow Palette are baked to give a full rich colour to your makeup. The formula enables smooth and even application allowing...

    Regular price £2.75 GBP
    Sale price £2.75 GBP Regular price
    Sale Sold out
  • New!

    W7 Outdoor Girl Perfect Brows Grooming Kit

    W7 Outdoor Girl Perfect Brows Grooming Kit

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volume Reveal Waterproof Black Mascara

    Bourjois Volume Reveal mascara has a built in mirror with x3 zoom that reveals lashes you didn’t know you had! The specially designed brush catches even...

    Regular price £9.75 GBP
    Sale price £9.75 GBP Regular price
    Sale Sold out
  • New!

    Sleek Flick It Liquid Eyeliner Pen 991 Dazzling Black

    Go from day to night, build to achieve the ultimate bold definition. Long wearing gloss finish, fast drying and smudge proof.

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    L'Oreal Pencil Perfect Self Advancing Eyeliner Paris Blue

    L'Oreal Pencil Perfect Self Advancing Eyeliner Paris Blue *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    Hard Candy Curl Up And Dye Mascara 250 Carbon Black

    Hard Candy Curl Up And Dye Mascara 250 Carbon Black *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Technic Smokey Eyes Make Up Set

    Contains - 3 Eyeshadows, 1 gel liner, 1 loose eyeshadow powder, 1 mascara and 1 Eyeliner pencil with smudger *

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline The Magnum Volum Express Mascara Super Film Black

    Maybelline Volum' Express The Magnum Super Film Mascara - Black *

    Regular price £4.89 GBP
    Sale price £4.89 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Heart Make Up Palette

    Body Collection Heart Make Up set is ideal for handbags ,overnight stays,holidays,equally good for gift ideascontents incude 12 eyeshadows in our usually excellent quality mix of...

    Regular price £3.29 GBP
    Sale price £3.29 GBP Regular price
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  • New!

    L'Oreal Pencil Perfect Automatic Eyeliner Mellow

    L'Oreal Pencil Perfect Automatic Eyeliner Mellow *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Bond Street Eye-Lip Double Ended Pencil Purple Haze & Milky Way

    Bond Street Eye/Lip Double Ended Pencil Purple Haze & Milky Way. Using lip liner may seem like an unnecessary step, but this product will create a...

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
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  • New!

    Body Collection Temptation Cosmetic Compendium

    Black slide out case with built in mirror The first level is all about the eyes,contains all the gorgeous shades you need to create a day...

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Stretch Classic Look Mascara Rich Black

    Classic and polished look. Easy to clean. *

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    NYC Big Bold 24H Mascara - Extreme Black

    NYC Big Bold 24H Mascara - Extreme Black *

    Regular price £3.69 GBP
    Sale price £3.69 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volum Express Mascara The Falsies Flared Black

    Features - Instant volume flares lashes up and out - Spoon curler brush - Flared false lash effect - Ophthalmologically tested - Suitable for sensitive eyes...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Sky High Curves Extreme Length And Curl Mascara Infinite Black

    Maybelline Sky High Curves Extreme Length and Curl Mascara lengthens up to 30% - no clumps and no globs!

    Regular price £3.69 GBP
    Sale price £3.69 GBP Regular price
    Sale Sold out