About Us

Cherishing Beauty the EEC way...

Founded in 1980 East End Cosmetics (EEC) has been a name long identified with beauty. Since its beginning as a leading retailer of beauty products, EEC has come a long way in the business of beauty, now operating an extensive wholesale operation across Europe, Asia, and Africa to the Middle East.

EEC's bids to bring high street beauty products to everyone's doorstep and help each finds and cherish their own sense of beauty and elegance

EEC's network of beauty

Choose from an extensive range of beauty, cosmetic, perfume, and toiletry products from an array of brands offered at a price everyone can afford.

EEC maintains extensive contact with all the leading cosmetic production houses to bring our beautilicious customers the best and newest of bargains.

Our beauty outlet in London offers a large selection of cosmetics, perfume, and toiletry products and our trained EEC members are ready to help you anytime with your difficult beauty decisions.

London

East End Cosmetics Ltd
131 Middlesex Street
London

E17 JF

Our online store too offers the same range of products at your fingertips with a customer service dedicated to address each of your concerns immediately. Shop at the ease of your home and have your favorite beauty products delivered to your doorstep with free delivery for orders over £30 in the UK.

EEC lends a hand

Since 1999 EEC in partnership with several charity foundations, and had been working to make the world more beautiful through education. Through repeated campaigns of fundraising, donations, and employee involvement we have been raising minds, hearts, and funds to help young children receive a fair chance at education, a testimony to our belief that beauty is not just skin deep.

EEC ethics...

Sustainability of resources and animal rights has values close to our hearts and we only join hands with organizations and beauty houses that respect the environment, believe in and follow good sustainable practices and avoid animal testing.

East End Cosmetics is synonymous with making available the biggest and best brands in cosmetics, at very affordable prices. We are the place for cheap makeup in the UK. Big names in the beauty industry such as Maybelline, L'Oreal, Lancome, Stilla, Elizabeth Arden, NYX Cosmetics, Mac Cosmetics, Garnier, Sally Hansen, and Revlon are just some of the quality names we offer our loyal clientele. We are the recognized name for discounted makeup and the best competitive rates.

As EEC has been in operation for the past 30 years in the UK, customers know they are getting the best deals available. It provides the perfect platform for people to fill their toiletries bags with quality brands without causing too much of a dent in their budgets. EEC online customers are lucky as they receive these products at wholesale prices. You can get treasures such as the Max Factor color adapt skin tone adapting makeup or the Max Factor Pan Stick Rich Creamy foundation or the NYX Sheer Tube lip gloss or the Maybelline Shiny Licious Berry Sweet gloss. There is no limit to the varying kinds of cosmetics that you can find through us or through our site. Eyeliners, eye shadows, mascara, foundation, concealer, powder, bronzers, lipsticks, glosses, and lip balms are all available through us. We cover all areas of cosmetics from face to eyes, to lips, to cheeks, to nails.

Providing cheap makeup in the UK is our aim so that our customers can enjoy the benefits of using branded cosmetics. We understand that as the prices of most products increase, it is comforting to know that essentials such as cosmetics can be bought at discounted prices. Our deals are without a doubt among the best with up to 70% savings offered at times, on designer and branded products. Being online allows us to be approachable, as our customers can instantly buy the product they require. There is no dealing with massive crowds or missing important items as everything is listed clearly and precisely on our site. Best of all thought is the amazing range of cosmetic products that we have on offer. Our customers truly are spoilt for choice, as they can purchase firm favorites at discounted prices.

As we have been in the business for the past 30 years, we maintain good relationships with wholesalers. This in turn helps us give you cheap makeup. Browse through our site, select what you like, enjoy our discounts, and be the happy owner of quality discounted makeup.