Collection: Mascaras

Mascaras

East End Cosmetics offers some of the best mascara products available at amazingly affordable prices. Without compromising on quality, we provide the best prices when it comes to mascara products. We believe that eye lashes play a significant role in beauty - eyes adorned with long and thick lashes are a powerful attraction and they make graceful expressions. Multiplied volume and length that enhance lashes is achieved by mascara containing especially designed substances and formulas. Do not settle for any less. Give your eyes total care and dress-up from our products from the world’s most-talked about brands.

The best mascara in town at East End Cosmetics

When it comes to mascara the most sought-after properties are the false lash effect, triple volume, extra length, curling strength and water-proof quality. Want sleek, full volume and noticeable lashes you can be proud to show off? We have made it possible. These are just a few of the brands we at East End Cosmetics have in store for you. Browse our entire collection for more.

L’Oreal: From the world’s largest cosmetic and beauty brand comes a range of mascara to tickle all your fantasies. L’Oreal produces some of the best mascara in the market. L’Oreal Lash Architect series is designed to produce a false lash effect with volume building and length stretching formula. Get a clean-cut look with no mess. The micro waxes are capable of extensive lengthening and thickening with just one coat. The uniquely formulated Volume Building mascara softens lashes while leaving no traces of flakes, smudges or clumps. You can even find non-fragrant lash products suitable for sensitive eyes. L’Oreal also has double extension mascara, lift and curl mascara, colour and glittery mascara and waterproof mascara.

Rimmel: The premier British manufacturer of beauty products has a renowned line of eye makeup. It features some of the best-selling mascara in the country. Rimmel pushes the boundaries with innovative products which readily satisfy your every dazzling-effect wish. Go glamorous, go scandalous, build volume in a flash, extend your lashes and go waterproof, in seconds, by simply using Rimmel’s best. Plump them up into ultra-long and ultra-voluminous lashes while promoting growth and length of your natural lashes with Grow Lash Complex. The Rimmel Lash Accelerator nourishes and strengthens lashes in 30 days. Dramatic eyes are made easier with bigger brushes for maximum application and spread. The Sexy Curves Full Volume mascara is designed to keep your lashes curled and boosted for 12 hours.

Maybelline: Owned by L’Oreal, this American cosmetic label is famous for producing some of the best mascara and eye shadow. Maybelline has an array of volume building, length extending, extreme curling and glamour creating mascara with absolutely no clumping or smudging properties.

Max Factor: Another British invention with infinite options, Max Factor makes all things possible. Get the false lash effect for 24 hours or simply thicken, curl and lengthen lashes in no time. Give a new meaning to high-definition with defining lashes that last longer and are flawless looking.

East End Cosmetics also features Calvin Klein, W7, NYC, Revlon, Body collection, IsaDora, La Femme, Royal Wild Couture, Constance Carroll and more. Buy cheap mascara from the top brands in the world without compromising on beauty or quality. Browse our comprehensive selection and open your eyes to a world of high quality make up products at affordable prices at East End Cosmetics.

207 products

  • New!

    Max Factor Lash Silks Mascara - Black

    Create lashes with three times the volume with Max Factor Lash Silks Mascara. Its silk like smooth formula combined with a curved brush adds extra volume...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Lashfinity All Day Wear Mascara Rich Black

    Max Factor Lashfinity All Day Wear Mascara - Black *

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    Isadora 9ml Mega Mascara Lengthening 51 Charcoal Black

    Isadora 9ml Mega Mascara Lengthening 51 Charcoal Black *

    Regular price £2.49 GBP
    Sale price £2.49 GBP Regular price
    Sale Sold out
  • New!

    W7 Flirty Eyes Mascara Black

    W7 Flirty Eyes Mascara Black makes your lashes look gorgeous by adding volume and creating a bigger, fuller Sexy look, 15ml. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    W7 Absolute Lashes Mascara

    For lashes that speak volumes use the W7 Absolute Lashes Mascara that is smooth to apply and does not clump so that lashes separate easily and...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London 1-2-3 Looks Mascara - Extreme Black

    Rimmel's breakthrough mascara with three setting to create three glamourous looks. Rimmel London 1-2-3 Looks Mascara contains three settings in one bottle to choose the look...

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    Covergirl Fantastic Lash High Volume Mascara 835 Very Black

    Covergirl Fantastic Lash High Volume Mascara 835 Very Black is a patented technology with bristles that are aligned and clean, so you get the Exact look...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Extra Big Bold Lashes Mascara Blackest Black

    The Extra wide brush means can get full coverage, its like wearing a set of false eyelashes without the glue or risk of them falling off.

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    Technic Love Thy Make Up Volumising Mascara - Black

    Technic Love Thy Make Up Volumising Mascara - Black *

    Regular price £1.69 GBP
    Sale price £1.69 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volumizer 2 Steps Mascara - Black

    The new Volumizer mascara works in just 2 steps to build up to 11 x more volume, clump-free. Its secret? AN INNOVATIVE TRANSFORMABLE BRUSH*. Choose the...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Oh So Waterproof Mascara Blackest Black

    W7 OH SO Waterproof Mascara Blackest Black enhances your lashes and make sure they stay that way all day, and night. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    Technic Lash Hero Lash Building Mascara - Black

    Technic Lash Hero Lash Building Mascara - Black *

    Regular price £1.40 GBP
    Sale price £1.40 GBP Regular price
    Sale Sold out
  • New!

    Smooch Mascara Black Lash

    Smooch Mascara Black Lash

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Great Lash Waterproof Thickening Mascara Very Black 12.5ml

    - Great lash waterproof thickening mascara - The waterproof formula is long-lasting and smudge-proof. - Precise Lash Building Brush The Precise Lash Building Brush allows you...

    Regular price £2.69 GBP
    Sale price £2.69 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Beauty'Full Volume Mascara Black

    Get mega lashes with the Boujois Beauty’Full Volume Mascara that lifts the root and provides the lashes with a flexi hold that looks both natural and...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Big Lash Mascara - Black

    Add an instant volume and length to your lashes with W7 Big Lash Mascara. Its soft and silky formula allows you to build up without clumping...

    Regular price £2.85 GBP
    Sale price £2.85 GBP Regular price
    Sale Sold out
  • New!

    W7 Keep Em' Dry Waterproof Top Coat Mascara 7ml

    With just one application you can turn your favourite mascara into a waterproof mascara! #

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Almay Intense I-Color Light Interplay Technology 033 Black Emerald

    Almay Intense I-Color Light Interplay Technology 033 Black Emerald *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Mega Volume Miss Punky Mascara Black

    Achieve enviable eyelashes that look thick and lushes with the L’Oreal Paris Miss Manga Mascara. It has a unique formula with collagen spheres that helps amplify...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Great Lash Mascara Blackest Black

    - Precise Lash Building Brush The Precise Lash Building Brush allows you to get the result you want, allowing the lashes to go from everyday to...

    Regular price £2.69 GBP
    Sale price £2.69 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Panoramic Curl Mascara - Intense Black

    L'Oreal Paris Panoramic Curl Mascara - Intense Black *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Lash Silks Mascara - Brown

    Create lashes with three times the volume with Max Factor Lash Silks Mascara. Its silk like smooth formula combined with a curved brush adds extra volume...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Technic BIG Lashes

    Technic BIG Lashes is a mascara made using a collagen enriched formula. This mascara helps moisturise and condition the lashes whilst adding high impact volume. *

    Regular price £1.20 GBP
    Sale price £1.20 GBP Regular price
    Sale Sold out
  • New!

    Fashionista The Double Collection 2 Step Mascara - Black

    Fashionista The Double Collection 2 Step Mascara - Black *

    Regular price £1.60 GBP
    Sale price £1.60 GBP Regular price
    Sale Sold out