Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    Max Factor Lash Silks Mascara - Black

    Create lashes with three times the volume with Max Factor Lash Silks Mascara. Its silk like smooth formula combined with a curved brush adds extra volume...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Light Diffusing Concealer

    Conceal skin imperfection, signs of ageing and fatigue instantly with W7 Light diffusing Concealer. The salmon coloured concealer highlighter in a pen like applicator provides for...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    W7 In The Nude Natural Nudes Eye Colour Palette

    Frame your eyes with endless shades of soft smoky colours with W7 in the Nude twelve colour eye shadow palette. The coordinating colours of matte and...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Super Gel Deluxe Eyeliner - Blackest Black

    W7 Super Gel Deluxe Eyeliner - Blackest Black

    Regular price £2.19 GBP
    Sale price £2.19 GBP Regular price £3.99 GBP
    Sale Sold out
  • New!

    W7 Automatic Eye Liner Pencil - Black

    W7 Automatic Eye Liner Pencil is a soft liner to highliter and define your eyes. *

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price £1.99 GBP
    Sale Sold out
  • New!

    W7 Cosmetics Boom! Big Bold Eyes Eyeliner - Black

    Give your eyes definition with the W7 Cosmetics Boom! Big Bold Eyes Eyeliner that makes defining your eyes very easy. The soft texture of the crayon...

    Regular price £1.49 GBP
    Sale price £1.49 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Lashfinity All Day Wear Mascara Rich Black

    Max Factor Lashfinity All Day Wear Mascara - Black *

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Natural Accents Eye Shadow 90 Melon

    Maybelline Natural Accents Eye Shadow 90 Melon

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
    Sale Sold out
  • New!

    Isadora 9ml Mega Mascara Lengthening 51 Charcoal Black

    Isadora 9ml Mega Mascara Lengthening 51 Charcoal Black *

    Regular price £2.49 GBP
    Sale price £2.49 GBP Regular price
    Sale Sold out
  • New!

    Bond Street Brow Pencil 02 Brown

    Bond Street Brow Pencil 02 Brown is a smooth, soft application. It shapes and defines natural brow line without smudging or flaking. It contains camelia oil...

    Regular price £2.59 GBP
    Sale price £2.59 GBP Regular price
    Sale Sold out
  • New!

    W7 In The Buff Natural Nudes Eye Colour Palette

    Enjoy 12 natural nude colours of eye shadow in one palette with W7 in the Buff Colour Palette. The coordinating colours of matte and shimmer finish...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Flirty Eyes Mascara Black

    W7 Flirty Eyes Mascara Black makes your lashes look gorgeous by adding volume and creating a bigger, fuller Sexy look, 15ml. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    W7 In The City Natural Nudes Eye Colour Palette (6-Piece)

    W7 In The City Natural Nudes 6pc Eye Colour Palette 7g. Easy To Blend. Create Endless Look For Every Occasion. *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Absolute Lashes Mascara

    For lashes that speak volumes use the W7 Absolute Lashes Mascara that is smooth to apply and does not clump so that lashes separate easily and...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Aye Aye Captain Very Black Liquid Eye Liner

    W7 Aye Aye Captain Very Black Liquid Eye Liner is a liquid eyeliner with felt applicator. *

    Regular price £1.95 GBP
    Sale price £1.95 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London 1-2-3 Looks Mascara - Extreme Black

    Rimmel's breakthrough mascara with three setting to create three glamourous looks. Rimmel London 1-2-3 Looks Mascara contains three settings in one bottle to choose the look...

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Deluxe Gel Pencil Blackest Black

    W7 Deluxe Gel Pencil Blackest Black super soft long lasting gel eyeliner, goes on easily without dragging, comes with smudger on one end. *

    Regular price £2.19 GBP
    Sale price £2.19 GBP Regular price £3.99 GBP
    Sale Sold out
  • New!

    Covergirl Fantastic Lash High Volume Mascara 835 Very Black

    Covergirl Fantastic Lash High Volume Mascara 835 Very Black is a patented technology with bristles that are aligned and clean, so you get the Exact look...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Extra Big Bold Lashes Mascara Blackest Black

    The Extra wide brush means can get full coverage, its like wearing a set of false eyelashes without the glue or risk of them falling off.

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    Technic Love Thy Make Up Volumising Mascara - Black

    Technic Love Thy Make Up Volumising Mascara - Black *

    Regular price £1.69 GBP
    Sale price £1.69 GBP Regular price
    Sale Sold out
  • New!

    Technic Lip And Eye Shimmers

    This fabulous space and money saving lip and eye compact contains everything you need to create a fabulous look. Containing eight shimmery eye shadows, four lustrous...

    Regular price £1.49 GBP
    Sale price £1.49 GBP Regular price
    Sale Sold out
  • New!

    W7 Naked Nudes Eyeshadow Palette

    W7 Naked Nudes Eyeshadow Palette is an eye shadow palette featuring 4 natural shades. All four colours are lovely and fairly matte with a tiny shimmer....

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Automatic Eye Liner Black Waterproof

    W7 Automatic Eye Liner Black Waterproof; The really sharply defined point stays that way because it is a felt tip. *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    Technic Eyeliner Pencil With Smudger And Sharpener - Black

    Professional looking results in half the time. This eyeliner features a soft creamy textured pencil, a sharpener and also a smudger; perfect for creating a perfect...

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
    Sale Sold out