Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    Bourjois Top Coat Mascara - 64 Glosse Bleute

    Bourjois Top Coat Mascara - 64 Glosse Bleute *

    Regular price £2.50 GBP
    Sale price £2.50 GBP Regular price
    Sale Sold out
  • New!

    Rimmel The Max Volume Flash Waterproof Mascara 001 Black

    - Take your lashes to the max! - Quick setting Lash Expand formula - 14 x lash volume with no clumps. - Skinny to fat in...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volum' Express The Mega Plush Mascara

    - Instant full volume - Non-brittle - Non-flaky - Our 1st gel-mousse formula - Flexor brush - Massive & soft volume - Ophthalmologically tested - Suitable...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Maybelline The Rocket Volume Express Mascara Black

    Create eight times more volume at rocket speed with Maybelline New York Volum’ Express® The Rocket Mascara. Maybelline’s exclusive Jet Glide brush with Flexi-fine bristles creates...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    L'Oreal Double Extension Renewal Serum Inside Mascara Black

    Discover the Renewal Lash Serum inside a spectacular mascara. *

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline New York Illegal Length Fibre Extensions Mascara Black 6.9ml

    Features - Instant lash extension effect - No flakes - Fibre-fix brush - Dramatic-looking length - 4mm long fibres - Opthalmologist tested - Contact lens safe...

    Regular price £7.89 GBP
    Sale price £7.89 GBP Regular price
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  • New!

    L'Oreal Paris Telescopic Mascara Black

    L'Oreal Paris Telescopic Mascara Black *

    Regular price £10.89 GBP
    Sale price £10.89 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Volume Million Lashes So Couture Mascara

    Dress your lashes in liquid Black silk for extra shiny, naturally flexible eye lashes with extra volume and length with L’Oreal Paris Volume Million Lashes So...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
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  • New!

    L'Oreal Paris 24-Hour Lash Boosting Power System Kit

    Re-discover the true potential of your lashes with the L’Oreal Paris 24-Hour Lash Boosting Power System Kit, which combines the glamour of mascara for day and...

    Regular price £12.99 GBP
    Sale price £12.99 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Shadow & Light Duo Noir & Blanc

    Get a variety of looks with the Bourjois Shadow & Light Duo Noir & Blanc which is a double ended pencil. The white shade gives you...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Kit Party Time Eyeshadow And Lipgloss Palette

    W7 Kit Party Time Eyeshadow And Lipgloss Palette; this white diamante glamorous case opens up to reveal a fab collection of party eyeshadows and lip shades...

    Regular price £2.30 GBP
    Sale price £2.30 GBP Regular price
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  • New!

    W7 Lashed Up Mascara Eyeliner

    W7 Lashed Up Mascara Eyeliner gives your eyes the perfect glow after using this set of eye products. *

    Regular price £2.20 GBP
    Sale price £2.20 GBP Regular price
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  • New!

    Beauty Bag Make Up Gift Set Girls Lucky Dip 10 Pieces Cosmetic set

    Beautiful Gift set, includes 9 make up pieces and a bag.The products may vary and not be exactly the same as the ones at the picture.

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
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  • New!

    W7 Let's Go Crackers For Christmas! Gift Set

    Six Luxury W7 crackers containing a selection of fabulous cosmetic surprises - Mini mascara - black, 2 Mini Lipsticks - Racing Red + Angry Annie, 2...

    Regular price £8.95 GBP
    Sale price £8.95 GBP Regular price
    Sale Sold out
  • New!

    Bourjois 16 H Liquid Eyeliner 33 Brown

    Bourjois Eyeliner stays in place all day. Its fine high precision brush applicator enables you to draw a thin or thick accurate line as you wish,...

    Regular price £6.50 GBP
    Sale price £6.50 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Eye Smoker Line and Shadow Crayon Eggplant

    Eyeliner and Eye shadow in one product

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Sleek Eyebrow Stylist 718 Dark

    Brow sculpting pencil, designed to work with the angle of your brow.

    Regular price £6.49 GBP
    Sale price £6.49 GBP Regular price
    Sale Sold out
  • New!

    Revlon Customeyes Mascara - Blackened Brown 003

    Revlon CustomEyes Mascara is an innovative mascara with an adjustable bristle brush that allows you to create two different lash looks, long and dramatic (bold and...

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volume 1 Seconde Mascara - 72 Ultra Black

    Volume 1 Seconde mascara gives your lashes clump-free, 360° Volume. UNIQUE BRUSH: Its patented brush is inspired by the professional hair styling brushes, with SPHERICAL BRISTLES...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Technic Smokey Eyes Makeup Set - Black

    Get the perfect smokey eye effect. With this complete compact kit by Technic Cosmetics. Contains: 4 Eyeshadow. Eyeshadow Applicator. Black Eyeliner pencil. Black Mascara. *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Lashed Up And Ready To Go Mascara - Blackest Black

    W7 Lashed Up And Ready To Go Mascara - Blackest Black *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    Technic Fashionista Eye Shadow Palette - Glitter Blue And Green

    Add some sparkle into your life with Fashionista Glitter Colours from Technic, this eye shadow palette includes 12 beautiful shades of blues and greens to suit...

    Regular price £4.29 GBP
    Sale price £4.29 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Volume Million Lashes Feline Mascara - Black

    Our legendary Millionizer brush is now arched to stretch and define the look of your lashes, from root to tip. This creates our most intense curl...

    Regular price £9.69 GBP
    Sale price £9.69 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Classic Church Window

    Containing stunning eye colours, mascara, blushers and lip glosses this palette comes complete with two applicators, providing all you need to create beautiful eyes, lips and...

    Regular price £3.60 GBP
    Sale price £3.60 GBP Regular price
    Sale Sold out