Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    Body Collection Make Up Set With Mirror

    Body Collection make up set with mirror;this make up set is ideal, compact yet versatile with lots inside! 17 eye shadows to chose from A Creme...

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    Almay One Coat Nourishing Mascara Triple Effect 502 Black

    Almay One Coat Nourishing Mascara Triple Effect 502 Black *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    Revlon Lash Potion Mascara By Grow Luscious 001 Blackest Black

    Magically transform lashes to lush, long and lustrous. A potion with strengthening proteins drenches lashes for volume. Triple-groove wand combs through for clump-free length. *

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Colossal Go Extreme Mascara Leather Black

    This season Leather is Back! As seen at London Fashion Week. Our double pump wand adds an extra shot of volume onto our biggest brush. With...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Exaggerate Waterproof Eye Liner 003 Black

    Create Intense Colours with Ultimate Control Equipped with an easy to use highly pigmented liquid formula and an ultra-thin applicator for controlled precise application, Rimmel London...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Wake Me Up Wonder'Full 001 Black 11ml

    Exclusive formula with Vitamins and Cucumber extract helps lashes feel conditioned throughout the day.Precision brush with soft, lash-hugging fibres smoothly wraps each and every lash with...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    NYC Big Bold Angel Lash Mascara - 856 Extra Black

    New York Colour - Big bold Angel Lash *

    Regular price £3.69 GBP
    Sale price £3.69 GBP Regular price
    Sale Sold out
  • New!

    Stila Multi Effect Mascara 01 Black

    Stila Multi Effect Mascara 01 Black; A born multi-tasker, Multi-Effect Mascara curls, adds volume and lengthens lashes in one swipe. *

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Wonder'full Mascara Waterproof Black

    Clump-Free Volume & Definition Waterproof Mascara - Waterproof formula with Argan Oil. - Full, perfectly smooth, clump-free lashes. - Ultra-Flex brush hugs lashes defining them from...

    Regular price £6.39 GBP
    Sale price £6.39 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Scandaleyes Jumbo Liquid Eye Liner 001 Black 3ml

    Get big and beautiful eyes with the Rimmel London Scandeleyes Jumbo Eyeliner that is water and smudge proof. The intense lines of this eyeliner last up...

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Studio Secrets Professional 90° Easy Black Mascara

    L'Oreal Paris Studio Secrets Professional 90° Easy Black Mascara; L'Oreal's 1st mascara with an innovative 90˚ degree brush that bends for a high precision and easily...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline New York Illegal Length Fibre Extensions Mascara Waterproof 6.9ml

    Features - Instant lash extension effect - No flakes - Fibre-fix brush - Dramatic-looking length - 4mm long fibres - Opthalmologist tested - Contact lens safe...

    Regular price £7.89 GBP
    Sale price £7.89 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Big Eyes Mascara - Black

    Enriched with pro-Keratin fibre formula and a unique spoon shaped brush Maybelline New York Volume Express Falsies Big Eye Mascara instantly build eight times more volume...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Cover Girl eye enhancers eye shadow french vanilla

    Deep, vibrant hues that stay true. The rich pigments bring out the beauty of your eyes, while the stay-put formula blends easily, to let you mix,...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Technic Individual False Eyelashes

    A favorite of professional makeup artists, Technic Individual False Eyelashes effortlessly transform any lash look in styles that are natural, chic and perfect for wear both...

    Regular price £2.29 GBP
    Sale price £2.29 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Scandaleyes Metro Glam Mascara - Black

    Create an instant bold wide-eyed false lash look. Rimmel London Scandaleyes Metro Glam Mascara with an hour glass shaped brush and a creamy yet light weight...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Wonder 'full Mascara with Argon Oil - Black

    Fortified with rich argon oil to condition and nurture the lashes Rimmel London Wonder 'full Mascara with Argon oil creates soft and flexible lashes with no...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Excess Volume Extreme Impact Mascara - Black

    The two in one formula of Max Factor Excess Volume Extreme Impact Mascara combining the extreme volume mascara and dark lacquer creates jet black lashes with...

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Vamp Me Up Halloween Makeup Set

    - 1 x Face & Body Paint- 1 x Eye Shadow - Black- 2 x Lipstick - 1 x Red, 1 x Black- 2 x Nail...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline New York Volum' Express Turbo Boost Mascara - Very Black

    Create up to five times more volume in one sweep with the soft gel formula of Maybelline New York Volum' Express Turbo Boost Mascara. The Anti-Clump...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Double Extend Beauty Tubes

    Infused with Ceramide R and D-Panthenol L’Oreal Paris Double Extend® Beauty Tubes™ protects and strengthens lashes while creating up to 80% longer-looking, beautiful lashes. The double...

    Regular price £10.99 GBP
    Sale price £10.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel Volume Shake Mascara Black 9ml

    Volume stays clump-free with every use.Shake to refresh when needed, prevents it from drying out.

    Regular price £6.85 GBP
    Sale price £6.85 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Extravaganza Smoky Eyes Gift Set

    Fabulous gift set, contains 1 Volume Million Lashes Extra Black mascara and 1 Mono eye shadow 308 Smoky

    Regular price £8.00 GBP
    Sale price £8.00 GBP Regular price
    Sale Sold out
  • New!

    Almay One Coat Dial Up Mascara - 030 Black Brown

    Go from natural to dramatic volume in just 3 clicks. Adjustable dial allows you to control the level of lash fullness. Provides the customized look you...

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
    Sale Sold out