Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    Maybelline Volume Express Lift Mascara Black 10ml

    - Volum' lift brush: lashes lifted to new heights The brush is designed to lift the lashes and keep them in place for longer. - 3...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Masterpiece Max Mascara - Black

    Max Factor Masterpiece Max high volume & definition mascara Black doesn’t leave your lashes looking clumpy and clogged can be a challenge. Masterpiece Max Mascara is...

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
    Sale Sold out
  • New!

    Revlon 3D Extreme Mascara 11X Fuller Lashes 601 Blackest Black

    REVLON 3D Extreme Mascara 11X Fuller lashes 601 Blackest Black; dramatises eyes with 11x fuller, 70% curvier, 80% visibly longer lashes plus beautiful seaparation, so lashes...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Khol & Contour 16H Eye Pencil Ultra Black

    For intensely contoured eyes the Bourjoise Khol & Contour 16H Eye Pencil Ultra Black is the perfect choice. It provides intense results that last up to...

    Regular price £3.50 GBP
    Sale price £3.50 GBP Regular price
    Sale Sold out
  • New!

    Technic Eye Shimmer 6430

    This trendy little palette contains nine vivid shades of long-lasting cream eyeshadow and comes complete with mirror and double ended applicator. *

    Regular price £1.49 GBP
    Sale price £1.49 GBP Regular price
    Sale Sold out
  • New!

    NYC Show Time Volumizing Mascara - 848 Carbon

    NYC Show Time Volumizing Mascara - 848 Carbon give you instant and extreme volume for your most dramatic eyes ever. Extreme volume mascara. *

    Regular price £2.29 GBP
    Sale price £2.29 GBP Regular price
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  • Rimmel’s supersize formula with three times more collagen and keratin and a brush 50% larger helps to make instantly supersized coal black lashes while keeping them...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Flutter Eyes For Perfect Lashes FL016

    W7 Flutter Eyes For Perfect lashes FL016 contains , 1. 1 Pair of reusable eyelashes. 2. Eyelash glue. *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    W7 Magic Eyes Mascara

    W7 Magic Eyes Mascara makes your lashes look gorgeous. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    W7 Eyelust Mascara

    Then W7 Eyelust Mascara is ideal for you. *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Paintbox 77 Shades Of Amazing Eye Colours

    W7 Paintbox 77 Shades Of Amazing Eye Colours contains just about every shade you can think of to create a range of looks for every occasion...

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    Bourjois 16 H Liquid Eyeliner 32 Black

    Bourjois Eyeliner stays in place all day. Its fine high precision brush applicator enables you to draw a thin or thick accurate line as you wish,...

    Regular price £6.50 GBP
    Sale price £6.50 GBP Regular price
    Sale Sold out
  • New!

    Sleek Make Up Twist Up Eye Pencil 142 Chocolate

    Twist Up Eye Pencil

    Regular price £2.50 GBP
    Sale price £2.50 GBP Regular price
    Sale Sold out
  • New!

    Royal Natural Look Eyelashes Style 120

    Style 120.  2 Pairs Of Natural Look Eyelashes.  Includes White Eyelash Adhesive That Drys Clear For Easy Application. *

    Regular price £2.60 GBP
    Sale price £2.60 GBP Regular price
    Sale Sold out
  • New!

    High Impact Lash Waterproof Mascara - Black

    High Impact Lash Waterproof Mascara - Black *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Sleek Waterproof Mascara In Clear

    Sleek Waterproof Mascara In Clear #

    Regular price £4.00 GBP
    Sale price £4.00 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volume Glamour Push Up Waterproof Mascara

    The uplifting brush coats lash by lash, creating irresistible curl with boosted volume and length. #

    Regular price £7.20 GBP
    Sale price £7.20 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Masterpiece Transform Mascara Black

    The Instant Impact wand is designed to maximise contact between lashes and the formula, immediately transferring it to the base of the lash in just one...

    Regular price £9.69 GBP
    Sale price £9.69 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Erasable Liner - Black

    High precision brush to create a defined line, as thin or thick as you wish! Its intense black formula lasts up to 16 hours. And, what’s...

    Regular price £5.39 GBP
    Sale price £5.39 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volume Seduction Mascara + Lash Curler

    Breathtaking volume. Includes lash curler accessory. *

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Palette The Nudes

    Create dozens of looks with our pure, intense nudes palette. 12 shades of nude and 4 textures in 1 palette. 12 shades for a day or...

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    Technic Fashionista Eye Shadow Palette - Fashion Colours

    Technic Eyeshadow Palette Tin Matte Shimmer Glitter Eye Colours. Eyeshadow palette contains 12 different shades Eyeshadows are a mixture of matte, shimmer and glitter colours NUDE...

    Regular price £4.29 GBP
    Sale price £4.29 GBP Regular price
    Sale Sold out
  • New!

    NYC City Curls Curling Brush Mascara 846 Carbon

    NYC City Curls Curling Brush Mascara 846 Carbon  *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    NYX Make-Up Box

    Brand New from NYX Cosmetics! Makeup Box S107 12 Eyeshadows, 5 Lip Colors, 6 Highlighters and Blushes plus Brushes & applicators! What a great and fun...

    Regular price £19.99 GBP
    Sale price £19.99 GBP Regular price
    Sale Sold out