Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    Technic Electric Eyeliner Pen - Black

    Use the pointed nib to create a precise line, close to the lash root for a timeless, glamorous look. Available in black. #

    Regular price £1.59 GBP
    Sale price £1.59 GBP Regular price
    Sale Sold out
  • New!

    Barry M Blink Eyeliner Pen

    Barry M presents a black waterproof precision eyeliner pen. With an easy to grip pen with an extra fine tip creates a dramatic eye in one...

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Fuchsia Hype Mascara And Nail Polish Set

    Bourjois Fuchsia Hype Mascara And Nail Polish Set (Volume Glamour Max Definition Mascara 51 Max Black + So Laque Ultra Shine Nail Polish 23 Fuchsia Hype)...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    Hard Candy Ginormous Mascara - Carbon Black

    Hard Candy Ginormous Mascara Carbon Black Volumizing mascara Gorgeous Color *

    Regular price £2.49 GBP
    Sale price £2.49 GBP Regular price
    Sale Sold out
  • New!

    W7 Electrica Mascara Electric Blue

    Electrica is a bright blue mascara with a simple wand – the colour does the talking! #

    Regular price £3.25 GBP
    Sale price £3.25 GBP Regular price
    Sale Sold out
  • New!

    Revlon Bold Lacquer By Grow Luscious Mascara - 001 Blackest black

    The Revlon Bold Lacquer lacquer film technology combines two different polymers that anchor the mascara to the base of lashes, stretching a smooth film to the...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    NYX Long Lash Mascara MS01 Black

    NYX Long Lash Mascara MS01 Black *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Classic Gold Maxi Length Mascara Black

    Thickens, lifts, voluminous lashes, lasts all day, no flaking, no clumps. *

    Regular price £2.79 GBP
    Sale price £2.79 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Classic Gold Waterproof Mascara Black

    Great mascara which adds volume while lengthening your lashes. *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Superstar Super Liner Eyleliner Black

    A sensational look, divine black. Flexible tip system that allows for easy application. *

    Regular price £6.89 GBP
    Sale price £6.89 GBP Regular price
    Sale Sold out
  • New!

    NYC High Definition Separating Mascara 849 Black

    NYC High Definition Separating Mascara 849 Black *

    Regular price £3.89 GBP
    Sale price £3.89 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Masterpiece High Definition Mascara - Black Waterproof

    Max Factor Masterpiece High Definition Mascara - Black Waterproof *

    Regular price £6.49 GBP
    Sale price £6.49 GBP Regular price
    Sale Sold out
  • New!

    Stila Smoky Eye Palette - 4 Eye Shadows

    Here's the palette that took the beauty business by storm! Our groundbreaking ORIGINAL talking palette taught the world how to create the perfect smoky eye. How...

    Regular price £25.00 GBP
    Sale price £25.00 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Wonder'Full 003 Extreme Black 11ml

    Learn the secret to having lush full volume lashes with the Rimmel London Wonder’Full Extreme Black Mascara that is so lightweight you will forget that you...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Eye Highlighter Line Shadow Pencil Citrine Flash

    L'Oreal Eye Highlighter Line Shadow Pencil Citrine Flash- very sexy, sultry, soft color. *

    Regular price £3.00 GBP
    Sale price £3.00 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volum' Express Mascara The Colossal 100% Black 10.7ml

    - Colossal volume - Load lashes for mega impact - No clumps - Collagen enriched formula - Colossal brush - Ophthalmologically tested - Suitable for sensitive...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Gloss It! Nail It! Wing It!

    Contains: 1. Magnetic Nude Glow Dazzling Glamourous Volume Lip-Plumping Effect Glam Shine Lip Gloss 6ml 2. You Are Worth It Nail Varnish 5ml 3. Opulent Pink...

    Regular price £16.99 GBP
    Sale price £16.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Big Eyes Mascara - Waterproof Black

    Enriched with pro-Keratin fibre formula and a unique spoon shaped brush Maybelline New York Volume Express Falsies Big Eye Mascara instantly build eight times more volume...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Mega Volume Miss Manga - Black

    Formulated with collagen spheres and polymers for ultimate volume and hold L'Oréal Paris Mega Volume Miss Manga creates mega volume on top and bottom lashes. Its’...

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
    Sale Sold out
  • New!

    Technic 144 Amazing Eyeshadows Palette

    his TECHNIC 144 Amazing Eyeshadows Palette contains 144 shades of eye colour and is a great way to update your look in an instant.  This set...

    Regular price £12.99 GBP
    Sale price £12.99 GBP Regular price
    Sale Sold out
  • New!

    Technic Sweetheart Eye Makeup Kit BQ3405

    TECHNIC Sweetheart Eye Makeup Kit BQ3405; dazzling Eyes , from Technic Sweetheart Eye Makeup Kit which is on-trend, innovative and fun is the name of the game...

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
    Sale Sold out
  • New!

    NYC Browser Brush On Brow Kit - 877A Smoke

    NYC New York Color Browser Brush-On Brow Powder - 877A Smoke with Grooming Wax and Tweezers is your complete kit for beautiful brows! *

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    NYC Sky Rise Lengthening Mascara - 843 Carbon

    NYC Sky Rise Lengthening Mascara - 843 Carbon give you instant and extreme volume for your most dramatic eyes ever. *

    Regular price £2.29 GBP
    Sale price £2.29 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Scandaleyes Rockin' Curves Extreme Black Mascara

    Create extra loud voluptuous and ultra-curly lashes with Rimmel London Scandaleyes Rockin' Curves Extreme Black Mascara. Rimmel’s first broken heart shaped brush curves to the lash...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out