Collection: W7 Cosmetics

W7 Cosmetics

W7 - the brand new makeup code at East End Cosmetics

Lips: East End Cosmetics has a dazzling selection of lip products from W7 at unbeatable prices. If you have always wanted your lips to taste sweet and scented like summer, then the W7 lip gloss collection is what you are looking for. The Fruity High Moisture lip gloss comes in mint choc, strawberry, peach and pineapple flavours and fragrances. Made for quick application, the gloss keeps your lips fresh and moist all day long. Fuller lips have never been this easy with W7 Lip Plumper. The emollients in it protect your lips while the voluminous agents plump them up. Go non-sticky and shimmering with the Lip Lights, and colour your lips rich with the non-sticky Laser Light. W7 Glamorous gloss also features intense moisture and sparkle for lips to savour. The Kiss Squeere Me gloss is another W7 invention for sweet tasting, sweet smelling lips. Find out more gloss varieties in our W7 cosmetics collection. Use W7 lipsticks which come in tempting colours to retain moisture on your lips and to avoid caking. Experience a smooth and easy application for softer and fuller lips. Prevent dry and chapped lips with W7 lip balms which also taste fruity and yum.

Nails: Spruce up your nails with excellent quality varnish products by W7, now on offer from East End Cosmetics. The Metallic Nail Paint line comes in exciting colours for shiny and sleek nails. W7 also promotes healthy and beautiful nails by offering you a protective base coat and a top coat designed to give your nails long-lasting colour and gloss. Paint your nails in glittery colours that dazzle in day and night alike. The fluorescent colours are ideal for evening wear and the radiant gold and silver colours create classy nails any day. Surprise yourself with nail polish choices galore from W7.

Face: W7 makeup features a great assortment of foundations, loose powder, blushers, concealers and bronzers that makes glowing skin instantly possible. The products come in compact packaging designs which are easier to carry with you anywhere. Moisturise your face while you cover-up. The Tinted Moisturiser Foundation contains natural honey that leaves your skin soft and supple. Even out your skin tone hiding blemishes and scars with handy concealer sticks. Match your skin with natural colour foundations for subtler makeup. Get that naturally beautiful look with W7 mineral loose powder which also comes with a luxurious Kabuki brush. The mineral powder is made of pure minerals that blend smoothly with the skin without leaving uneven traces. It lasts longer and is an essential W7 makeup item that should go in your bag.

Eyes: From sparkling eyeliners to triple volume mascara, East End Cosmetics has a comprehensive line-up of effective W7 eye makeup that can transform your look any time. Highlight and define your eyes with Automatic Eye Liners that have soft felt tips. Be the master of sharp and precise lines with these easy pens. W7 also has eye shadow pens you can carry in your purse for faster and more defined shadows. Discover the entire collection of W7 eye makeup from East End Cosmetics to become your own stylist equipped with joyful and creative products.

267 products

  • New!

    W7 Powder Blush Compact Blusher

    Give your face a healthy, radiant and sculpted look with the W7 Powder Blush Compact Blusher. The creamy and velvety formula blends easily to provide and...

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    W7 Sparkle Eye Liner

    W7 Sparkle Eye Liner 01 Silver; Gliterize your eyes with W7 Sparkle EyeLiner. *

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    W7 Duo Blusher

    Give your face a morning blush or a haughty highlight with w7 Duo Blusher. Its’ velvety soft, blendable and high pigmented colours are easy to apply...

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    W7 Nail Polish

    W7 Nail Polish 16 Fluorescent Yellow is a high quality varnish with long-lasting effect on the nails and a full, vibrant colour. *

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    W7 Photo Shoot 16 Hour Budge Proof Foundation

    W7 Photo Shoot 16 Hour Budge Proof Foundation gives your face an instant flawless coverage that lasts up to 16 hours. The light blendable and creamy...

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    W7 Fantastic Matte Foundation

    Conceal skin imperfections while keeping your skin soft and moisturised with W7 Fantastic Matte Foundation. The soft yet rich formula provides the skin a medium to...

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    W7 Deluxe Eyebrow Pencil

    W7 Deluxe Eyebrow Pencil Grey Black is an another innovative product from one of our favourite brands, W7. *

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    W7 Fruity Lip Balm

    W7 Fruity Lip Balm Strawberry will leave your lips looking, and tasting perfect. *

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    W7 Sparkle Stix Eyeliner Pencil

    Give your eye contour an instant sparkle with w7 Sparkle Stix Eyeliner Pencil. The soft, smudge proof formula in a pencil applicator provides for easy and...

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  • New!

    W7 Vinyl Kiss Squeere Me Lip Gloss

    W7 Vinyl Kiss Squeere Me Lip Gloss Nearly Nude has a neat little brush at the end of the tube for application. *

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    W7 Space Debris

    W7 Space Debris Green is highly versatile and allows you to produce a gorgeous glittery shine. *

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    W7 Eye Stick Eyeshadow Pen

    W7 Eye Stick Eyeshadow Pen White Pearl; cream stick eye shadow. Cream stick eyeshadows available in 6 shades. *

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    W7 Lip Pencil

    W7 Lip Pencil Wicked a full size pencil with a lid. Designed to save handbag space and achieve a multitude of jobs these pencils tick all...

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    W7 Laser Light Lip Gloss

    W7 laser Light Lip Gloss Crystal Lights is rich and thick without being sticky. *

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    W7 Cover Stick With Tea Tree Oil

    W7 Cover Stick With Tea Tree Oil Medium Deep conceals blemishes and evens out the tone of your skin at the same time the Tea Tree...

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    W7 Mousse Foundation

    W7 Mousse Foundation Beige; a beautiful, flawless foundation providing a perfect matte finish coverage with a weightless feel for a great complexion. *

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    W7 Sheer Colour Foundation

    W7 Sheer Colour Foundation 01 Nude is designed to cover the skin perfectly and blends so invisibly, it's impossible to know where your make-up ends and...

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    W7 The Tool Kit

    W7 The Tool Kit; All the tools you need for perfect eyes and cheeks. This fab palette has great colours for you to mix and blend...

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    W7 The Cheek of It Blush

    Enjoy the ultimate blush in pink with the W7 The Cheek of It Blush. The soft, matte formula with high pigmented pink shades is extremely blend...

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    W7 The Big Five Lip Gloss

    W7 The Big Five Lipgloss Pink Pearl; If you like a lip gloss that provides the ultimate in non-stop shine, check out this line of fun...

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  • New!

    W7 Tinted Moisturiser Face Makeup with SPF 20

    Give your face a moisturising sun protection combined with a lightweight sheer coverage with W7 Tinted Moisturiser Face Makeup with SPF 20. W7’s alternative to foundation...

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  • New!

    W7 Hide It Concealer Stick

    Conceals blemishes, marks, age spots and red spots immediately for a smooth flawless complexion. The smooth, blendable and fast drying formula of w7 Hide it concealer...

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  • New!

    W7 Fashion Lipstick Moisturizing Lip Colour

    W7 Fashion Lipstick Moisturizing lip Colour Peach Blossom is a Moisturising Lip Colour, that gives your lips a fantastic sheen with long lasting quality. *

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  • New!

    W7 Mega Matte Lips

    W7 MEGA Matte Lips Brown glides on effortlessly leaving lips feeling soft and smooth along with a fabulous matte finish. *

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