Collection: Mascaras

Mascaras

East End Cosmetics offers some of the best mascara products available at amazingly affordable prices. Without compromising on quality, we provide the best prices when it comes to mascara products. We believe that eye lashes play a significant role in beauty - eyes adorned with long and thick lashes are a powerful attraction and they make graceful expressions. Multiplied volume and length that enhance lashes is achieved by mascara containing especially designed substances and formulas. Do not settle for any less. Give your eyes total care and dress-up from our products from the world’s most-talked about brands.

The best mascara in town at East End Cosmetics

When it comes to mascara the most sought-after properties are the false lash effect, triple volume, extra length, curling strength and water-proof quality. Want sleek, full volume and noticeable lashes you can be proud to show off? We have made it possible. These are just a few of the brands we at East End Cosmetics have in store for you. Browse our entire collection for more.

L’Oreal: From the world’s largest cosmetic and beauty brand comes a range of mascara to tickle all your fantasies. L’Oreal produces some of the best mascara in the market. L’Oreal Lash Architect series is designed to produce a false lash effect with volume building and length stretching formula. Get a clean-cut look with no mess. The micro waxes are capable of extensive lengthening and thickening with just one coat. The uniquely formulated Volume Building mascara softens lashes while leaving no traces of flakes, smudges or clumps. You can even find non-fragrant lash products suitable for sensitive eyes. L’Oreal also has double extension mascara, lift and curl mascara, colour and glittery mascara and waterproof mascara.

Rimmel: The premier British manufacturer of beauty products has a renowned line of eye makeup. It features some of the best-selling mascara in the country. Rimmel pushes the boundaries with innovative products which readily satisfy your every dazzling-effect wish. Go glamorous, go scandalous, build volume in a flash, extend your lashes and go waterproof, in seconds, by simply using Rimmel’s best. Plump them up into ultra-long and ultra-voluminous lashes while promoting growth and length of your natural lashes with Grow Lash Complex. The Rimmel Lash Accelerator nourishes and strengthens lashes in 30 days. Dramatic eyes are made easier with bigger brushes for maximum application and spread. The Sexy Curves Full Volume mascara is designed to keep your lashes curled and boosted for 12 hours.

Maybelline: Owned by L’Oreal, this American cosmetic label is famous for producing some of the best mascara and eye shadow. Maybelline has an array of volume building, length extending, extreme curling and glamour creating mascara with absolutely no clumping or smudging properties.

Max Factor: Another British invention with infinite options, Max Factor makes all things possible. Get the false lash effect for 24 hours or simply thicken, curl and lengthen lashes in no time. Give a new meaning to high-definition with defining lashes that last longer and are flawless looking.

East End Cosmetics also features Calvin Klein, W7, NYC, Revlon, Body collection, IsaDora, La Femme, Royal Wild Couture, Constance Carroll and more. Buy cheap mascara from the top brands in the world without compromising on beauty or quality. Browse our comprehensive selection and open your eyes to a world of high quality make up products at affordable prices at East End Cosmetics.

207 products

  • New!

    Hard Candy 1000 Lashes Fiberized Lash Weave Mascara

    Hard Candy 1000 Lashes Fiberized Lash Weave Mascara helps to add extraordinary length and volume to your lashes. Infuses them with volume building fibres that thicken...

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    Max Factor Masterpiece Transform Mascara Black Brown

    The Instant Impact wand is designed to maximise contact between lashes and the formula, immediately transferring it to the base of the lash in just one...

    Regular price £9.69 GBP
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    Bourjois Mini Volume Glamour Mascara

    Thick and enviable eyelashes are yours with the Bourjois Mini Volume Glamour Mascara that makes your eyes instantly noticeable. Your thick eyelashes will be the envy...

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    Max Factor Masterpiece High Definition Mascara - Black Brown

    Max Factor Masterpiece High Definition Mascara - Black Brown *

    Regular price £6.49 GBP
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  • New!

    Rimmel Waterproof Volume Mascara Flash 001 Black

    Fast waterproof volume for fast lives!1. Waterproof2. Up to 10 x the volume in a flash!3. Quick-Bond lash inflating formula with unique gel texture.

    Regular price £4.99 GBP
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  • New!

    Barry M Lash Vegas with Fibres Blackest Black

    Lash Vegas Mascara with Fibers for EXTRA LARGE showgirl lashes search no further than LASH VEGAS! Its spiral shaped brush has been designed to separate, define...

    Regular price £5.99 GBP
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  • New!

    Barry M Lash Vegas Mascara Black

    New Lash Vegas Mascara features a new spiral shaped brush that has been specifically designed to separate, define and reach the smallest of lashes giving exceptional...

    Regular price £5.99 GBP
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  • New!

    Barry M Lash Vegas Waterproof With Fibres Blackest Black

    New Lash Vegas Waterproof Mascara features a new spiral shaped brush that has been specifically designed to separate, define and reach the smallest of lashes giving...

    Regular price £5.99 GBP
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  • New!

    Rimmel London Scandaleyes Xxtreme Black Mascara

    The dual action brush captures lashes bringing them to their max: - Arched side: Volumizes and loads up lashes for xx-treme look. - Flat side: Defines...

    Regular price £5.99 GBP
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  • New!

    Rimmel Lash Accelerator Endless Mascara Extreme Black

    The micro-fibre formula and lash-catching brush extend every lash longer than ever. Instantly lashes appear up to 99% longer, almost endless! Perfect separation. No clumps! *

    Regular price £6.39 GBP
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  • New!

    Maybelline The Rocket Volume Express Mascara Waterproof Black

    Create eight times more volume at rocket speed with Maybelline New York Volum’ Express® The Rocket Mascara. Maybelline’s exclusive Jet Glide brush with Flexi-fine bristles creates...

    Regular price £5.99 GBP
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  • New!

    Maybelline Wonder Curl Waterproof Masacara

    MAYBELLINE Wonder Curl Waterproof Masacara Hydrofuge makes it simple to get amazingly curls long lashes in one easy step. The exclusive Curl Activator brush shapes each...

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  • New!

    Maybelline Lash Expansion Mascara True Brown

    Maybelline Lash Expansion Mascara True Brown ;lasts all day, no clumps or globs. Maybelline Lash Expansion Mascara True Brown wraps each lash 360 degrees for thicker,...

    Regular price £4.99 GBP
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  • New!

    Almay One Coat Dial Up Mascara

    Almay One Coat Dial Up Mascara

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  • New!

    L'Oreal Paris Double Extension Fortifying Extending Mascara

    Add instant nutrition and magnificent length to your lashes with L’Oreal Paris Double Extension Fortifying Extending Mascara. The goodness of the double formula combined with a...

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  • New!

    L'Oreal Paris Extra-Volume Collagene Mascara

    L'Oreal Paris Extra Volume Collagene Smokey Black - 9ml The expert combination of structuring and smoothing waxes allows a smooth and even application on each and...

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  • New!

    L'Oreal Paris Volume Million Lashes Luminizer Mascara

    Give your lashes an instant boost in volume and length while adding an extra shine to your eyes with L’Oreal Paris Volume Million Lashes Luminizer Mascara....

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  • New!

    Max Factor 2000 Calorie Mascara

    Create long lasting lashes with three times the volume with the timeless classic of Max Factor 2000 calorie Mascara. The Fragrance free, water-resistant and smudge-proof formula...

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  • New!

    L'Oreal Paris Volume Million Lashes Mascara

    Millionaize your lashes with extra volume and length sans the clumps and overload with L’Oreal Paris Volume Million Lashes Mascara. The soft high colour pigmented formula...

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  • New!

    L'Oreal Paris Voluminous Mascara

    Enriched with Ceramide-R and Panthenol, L’Oreal Paris Voluminous mascara protects and conditions your lashes, leaving them supple and soft to the touch while making the lashes...

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  • New!

    L'Oreal Paris Volume Million Lashes Excess Mascara

    Cover each lash in liquid black silk adding lustre and volume with L'Oréal Paris Volume Million Lashes Excess Mascara. Its’ bigger Millioniser Brush has a multitude...

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
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  • New!

    L'Oreal Paris False Lash Flutter Mascara

    Achieve lashes worth fluttering in a simple application with L'Oréal Paris False Lash Flutter Mascara. L’Oreal’s first double winged butterfly brush together with Cocoon fibres lengthen...

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  • New!

    L'Oreal Paris False Lash Telescopic Mascara

    L’Oreal Paris False Lash Telescopic Mascara enhances your lashes with intense length and unique lash by lash separation The flat side of the unique flexible Precision...

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  • New!

    L'Oreal Paris Telescopic Explosion Mascara

    Add length and volume to your lashes with L’Oreal Paris Telescopic Explosion Mascara. The state of art new globe shaped brush reaches even the smallest lashes...

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