Collection: Mascaras

Mascaras

East End Cosmetics offers some of the best mascara products available at amazingly affordable prices. Without compromising on quality, we provide the best prices when it comes to mascara products. We believe that eye lashes play a significant role in beauty - eyes adorned with long and thick lashes are a powerful attraction and they make graceful expressions. Multiplied volume and length that enhance lashes is achieved by mascara containing especially designed substances and formulas. Do not settle for any less. Give your eyes total care and dress-up from our products from the world’s most-talked about brands.

The best mascara in town at East End Cosmetics

When it comes to mascara the most sought-after properties are the false lash effect, triple volume, extra length, curling strength and water-proof quality. Want sleek, full volume and noticeable lashes you can be proud to show off? We have made it possible. These are just a few of the brands we at East End Cosmetics have in store for you. Browse our entire collection for more.

L’Oreal: From the world’s largest cosmetic and beauty brand comes a range of mascara to tickle all your fantasies. L’Oreal produces some of the best mascara in the market. L’Oreal Lash Architect series is designed to produce a false lash effect with volume building and length stretching formula. Get a clean-cut look with no mess. The micro waxes are capable of extensive lengthening and thickening with just one coat. The uniquely formulated Volume Building mascara softens lashes while leaving no traces of flakes, smudges or clumps. You can even find non-fragrant lash products suitable for sensitive eyes. L’Oreal also has double extension mascara, lift and curl mascara, colour and glittery mascara and waterproof mascara.

Rimmel: The premier British manufacturer of beauty products has a renowned line of eye makeup. It features some of the best-selling mascara in the country. Rimmel pushes the boundaries with innovative products which readily satisfy your every dazzling-effect wish. Go glamorous, go scandalous, build volume in a flash, extend your lashes and go waterproof, in seconds, by simply using Rimmel’s best. Plump them up into ultra-long and ultra-voluminous lashes while promoting growth and length of your natural lashes with Grow Lash Complex. The Rimmel Lash Accelerator nourishes and strengthens lashes in 30 days. Dramatic eyes are made easier with bigger brushes for maximum application and spread. The Sexy Curves Full Volume mascara is designed to keep your lashes curled and boosted for 12 hours.

Maybelline: Owned by L’Oreal, this American cosmetic label is famous for producing some of the best mascara and eye shadow. Maybelline has an array of volume building, length extending, extreme curling and glamour creating mascara with absolutely no clumping or smudging properties.

Max Factor: Another British invention with infinite options, Max Factor makes all things possible. Get the false lash effect for 24 hours or simply thicken, curl and lengthen lashes in no time. Give a new meaning to high-definition with defining lashes that last longer and are flawless looking.

East End Cosmetics also features Calvin Klein, W7, NYC, Revlon, Body collection, IsaDora, La Femme, Royal Wild Couture, Constance Carroll and more. Buy cheap mascara from the top brands in the world without compromising on beauty or quality. Browse our comprehensive selection and open your eyes to a world of high quality make up products at affordable prices at East End Cosmetics.

207 products

  • New!

    Bourjois Fuchsia Hype Mascara And Nail Polish Set

    Bourjois Fuchsia Hype Mascara And Nail Polish Set (Volume Glamour Max Definition Mascara 51 Max Black + So Laque Ultra Shine Nail Polish 23 Fuchsia Hype)...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    Hard Candy Ginormous Mascara - Carbon Black

    Hard Candy Ginormous Mascara Carbon Black Volumizing mascara Gorgeous Color *

    Regular price £2.49 GBP
    Sale price £2.49 GBP Regular price
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  • New!

    W7 Electrica Mascara Electric Blue

    Electrica is a bright blue mascara with a simple wand – the colour does the talking! #

    Regular price £3.25 GBP
    Sale price £3.25 GBP Regular price
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  • New!

    Revlon Bold Lacquer By Grow Luscious Mascara - 001 Blackest black

    The Revlon Bold Lacquer lacquer film technology combines two different polymers that anchor the mascara to the base of lashes, stretching a smooth film to the...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    NYX Long Lash Mascara MS01 Black

    NYX Long Lash Mascara MS01 Black *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Classic Gold Maxi Length Mascara Black

    Thickens, lifts, voluminous lashes, lasts all day, no flaking, no clumps. *

    Regular price £2.79 GBP
    Sale price £2.79 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Classic Gold Waterproof Mascara Black

    Great mascara which adds volume while lengthening your lashes. *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    NYC High Definition Separating Mascara 849 Black

    NYC High Definition Separating Mascara 849 Black *

    Regular price £3.89 GBP
    Sale price £3.89 GBP Regular price
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  • New!

    Max Factor Masterpiece High Definition Mascara - Black Waterproof

    Max Factor Masterpiece High Definition Mascara - Black Waterproof *

    Regular price £6.49 GBP
    Sale price £6.49 GBP Regular price
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  • New!

    Rimmel London Wonder'Full 003 Extreme Black 11ml

    Learn the secret to having lush full volume lashes with the Rimmel London Wonder’Full Extreme Black Mascara that is so lightweight you will forget that you...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Maybelline Volum' Express Mascara The Colossal 100% Black 10.7ml

    - Colossal volume - Load lashes for mega impact - No clumps - Collagen enriched formula - Colossal brush - Ophthalmologically tested - Suitable for sensitive...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Maybelline Big Eyes Mascara - Waterproof Black

    Enriched with pro-Keratin fibre formula and a unique spoon shaped brush Maybelline New York Volume Express Falsies Big Eye Mascara instantly build eight times more volume...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Maybelline Volum Express The Colossal Mascara Very Black

    - Our first gel-mousse mascara with 40% less hard waxes for massive volume with a supple touch - Extra-soft, patented Flexor Brush caresses lashes - Lashes...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    L'Oreal Paris Mega Volume Miss Manga - Black

    Formulated with collagen spheres and polymers for ultimate volume and hold L'Oréal Paris Mega Volume Miss Manga creates mega volume on top and bottom lashes. Its’...

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
    Sale Sold out
  • New!

    NYC Sky Rise Lengthening Mascara - 843 Carbon

    NYC Sky Rise Lengthening Mascara - 843 Carbon give you instant and extreme volume for your most dramatic eyes ever. *

    Regular price £2.29 GBP
    Sale price £2.29 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Scandaleyes Rockin' Curves Extreme Black Mascara

    Create extra loud voluptuous and ultra-curly lashes with Rimmel London Scandaleyes Rockin' Curves Extreme Black Mascara. Rimmel’s first broken heart shaped brush curves to the lash...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Rimmel London Scandaleyes show-off Mascara - Black

    Rimmel London Scandaleyes show-off Mascara combines lash plumping and defining bristles with a unique play-ball brush to create runway ready elegance. The ball side of the...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Rimmel London Lash Accelerator Endless Mascara - Black

    Defy the wildest imagination of lash lengths with Rimmel London Lash Accelerator Endless Mascara Rimmel’s ultra-lengthening mascara with micro fibres combined with the Lash-catching brush grabs...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
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  • New!

    Bourjois Volume Reveal Mascara Radiant Black

    Bourjois Volume Reveal mascara has a built in mirror with x3 zoom that reveals lashes you didn’t know you had! The specially designed brush catches even...

    Regular price £9.75 GBP
    Sale price £9.75 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Scandaleyes Volume Flash Waterproof Mascara 001 Black

    Volume flash scandal eyes waterproof mascara Features Waterproof No lash can escape! Scandalous volume, no clumps! Easy to remove

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Sleek Full Fat Lash Mascara

    Hold the skinny, go for SUPERSIZE lashes with Full Fat Lash mascara. This intense blackest black volumising formula delivers immensely fat lashes without the weight or...

    Regular price £7.00 GBP
    Sale price £7.00 GBP Regular price
    Sale Sold out
  • New!

    Revlon Bold Lacquer By Grow Luscious Mascara - 003 Blackened Brown

    The Revlon Bold Lacquer lacquer film technology combines two different polymers that anchor the mascara to the base of lashes, stretching a smooth film to the...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    NYC Big Bold Volume By The Lash Mascara - 857 Extreme Black

    Get Bold Empire Lashes With NYCs Big Bold Volume By The Lash Mascara. *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Hard Candy Lash Call Lengthening Mascara

    Hard Candy Lash Call Lengthening Mascara *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out