Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    Rimmel Spark It Up Gleaming Eye Darkening Liner

    <p><strong>Searching for a long wearing eyeliner with a hint of shimmering colour?</strong><br />Then Rimmel Spark It Up Gleaming Eye Darkening Liner is ideal for you. Rimmel...

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    Bourjois Petit Guide De Style Perfect Harmony Shadow & Contour

    Bourjois Petit Guide de Style Shadow and Contour. This mini wallet contains 2 shadows, one for shading and one for defining. It also has a small...

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    Bourjois Waterproof Eye Shadow

    With a superb-velvety creamy texture that glides on easily with fingertips Boasts an advanced formula that lasts up to eight hours Contains light-reflective metallic pigments for...

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    Bourjois Mini Eyeshadow

    Bourjois Mini Eye Shadow Refill are designed to tone together to create your own individual look. *

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    Bourjois Mini Eyeliner

    Bourjois Mini Eyeliner *

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    Bourjois Sourcil Precision Eyebrow Pencil

    NEW Defining eyebrow pencil is designed to blend with natural eyebrow. It's soft brush integrated in lid makes combing, shaping and grooming eyebrows effortless. Soft, precise...

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    Max Factor Masterpiece High Definition Mascara - Black Brown

    Max Factor Masterpiece High Definition Mascara - Black Brown *

    Regular price £6.49 GBP
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    Elizabeth Arden Ceramide Ultra Lift And Firm Concealer

    Elizabeth Arden Ceramide Ultra Lift And Firm Concealer

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    Rimmel Exaggerate Waterproof Eye Definer

    Glide-on full color definition!- Soft creamy texture in a retractable pencil with built-in smudger for subtle blending and sharpener for high precision line- Waterproof formula for...

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    Maybelline Color Show Crayon Kohl Liner

    Revamp your everyday look with different eyeliner shades which are a fun and easy way to add a touch of colour and glamor. The Maybelline Crayon...

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  • New!

    Rimmel Stir It Up Eyeshadow

    - RIMMEL Stir It Up Eyeshadow is a velvety smooth, creamy eyeshadow, sprinkled with two shades of shimmering powder, they fuse together for a surprising finish.-...

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  • New!

    Rimmel SpecialEyes Eye Liner Pencil

    Rimmel SpecialEyes Eye Liner Pencil, well defined line for accentuating the eyes with an intense, fade resistant colour finish.Get precise color definition!- For a precise and...

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  • New!

    Rimmel Waterproof Volume Mascara Flash 001 Black

    Fast waterproof volume for fast lives!1. Waterproof2. Up to 10 x the volume in a flash!3. Quick-Bond lash inflating formula with unique gel texture.

    Regular price £4.99 GBP
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  • New!

    Barry M Lash Vegas with Fibres Blackest Black

    Lash Vegas Mascara with Fibers for EXTRA LARGE showgirl lashes search no further than LASH VEGAS! Its spiral shaped brush has been designed to separate, define...

    Regular price £5.99 GBP
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  • New!

    Rimmel Colour Rush Stars Mono Eyeshadow

    - Rimmel Colour Rush Stars Mono Eyeshadow is a super soft, blendable eye shadow. - Rimmel Colour Rush Stars Mono Eyeshadow is a super soft, blendable...

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  • New!

    Barry M Lash Vegas Mascara Black

    New Lash Vegas Mascara features a new spiral shaped brush that has been specifically designed to separate, define and reach the smallest of lashes giving exceptional...

    Regular price £5.99 GBP
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  • New!

    Barry M Lash Vegas Waterproof With Fibres Blackest Black

    New Lash Vegas Waterproof Mascara features a new spiral shaped brush that has been specifically designed to separate, define and reach the smallest of lashes giving...

    Regular price £5.99 GBP
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  • New!

    Rimmel Colour Rush Mono Eyeshadow

    - Rimmel Colour Rush Mono Eyeshadow gives your eyes high colour intensity. - Rimmel Colour Rush Mono Eyeshadow lasts for up to 8 hours. Creamy pressed...

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  • New!

    Rimmel Colour Loose Eye Shadow

    Ultra smooth, pigment-rich formula lets you put your best look forward. Apply with Easy Glide precision applicator The air-light, loose powder texture blends rapidly - no...

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  • New!

    Rimmel London Scandaleyes Xxtreme Black Mascara

    The dual action brush captures lashes bringing them to their max: - Arched side: Volumizes and loads up lashes for xx-treme look. - Flat side: Defines...

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  • New!

    Rimmel Lash Accelerator Endless Mascara Extreme Black

    The micro-fibre formula and lash-catching brush extend every lash longer than ever. Instantly lashes appear up to 99% longer, almost endless! Perfect separation. No clumps! *

    Regular price £6.39 GBP
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  • New!

    Stila Eyeshadow Duo

    Stila’s Eye Shadow Duos are silky, long-lasting formulas that enhance the shape and color of your eyes. Micronized powder pigments and pearl allow smooth, easy application...

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  • New!

    Stila Convertible Eye Colour

    Stunning colour and unbelievable ease is what you can expect with stila's convertible eye colour.  This versatile, dual-ended eye colour wand is a sleek, pen-shaped makeup...

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  • New!

    NYX Fabulous False Lashes

    A favorite of professional makeup artists, NYX Fabulous Eyelashes effortlessly transform any lash look in styles that are natural, chic and perfect for wear both day...

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