Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    Technic Sultry 6 Shades Eyeshadow Palette - Moss

    Open this stylish pallete to find 6 professionally coordinated eye shadow colours. Achieve that perfect look with these creamy textured eyeshadows. This palette comes with a...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    Technic Sultry 6 Shades Eyeshadow Palette - Mulberry

    Mulberry is a blend of shimmering purples, greys and bronze which are designed for a fun, unique look. It's subtle, but modern. *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    Body Collection Vanity Station BQ005368

    Box ContainsInjection Black Compact With Mirror, 144 Eyeshadow, 40 Lipgloss, 6 Lipgloss Cream, 4 Blush, 1 Mascara, 2 Applicator, 1 Lip Brush, 1 Blusher Brush, 1...

    Regular price £19.99 GBP
    Sale price £19.99 GBP Regular price
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  • New!

    Maybelline Lash Stiletto Volume & Length Waterproof Mascara Very Black

    Put your lashes on stilettos with Maybelline New York Lash Stiletto® Ultimate Length Water Proof Mascara. The silky soft elastic formula enriched with pro-vitamin B5 combined...

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
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  • New!

    Maybelline Volum Express Mascara 3x Lash Volume Black

    • Delivers up to 3X the volume instantly for the fastest clump-free volume • Anti-Clump Brush and volume-building express formula quickly thicken lashes without clumps or...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Revlon Eye Groomer

    REVLON Eye Groomer grooms brows and separates lashes. *

    Regular price £1.20 GBP
    Sale price £1.20 GBP Regular price
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  • New!

    NYX Smokey Look Kit S109

    Fire up a memorably glamorous look with a makeup palette devoted to smokey eyes. The NYX Smokey Look Kit contains 9 eye shadows and 2 lip...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
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  • New!

    W7 Lengthening Thickening Mascara Black

    W7 Lengthening Thickening Mascara Black is another great mascara from the W7 range. *

    Regular price £1.50 GBP
    Sale price £1.50 GBP Regular price
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  • New!

    W7 Silky Smooth Quad Eye Shadow Shades of Grey

    W7 Silky Smooth Quad Eye Shadow Shade of Greay is one of a variety of stunning shades. Presented in a stylish clear compact with double ended...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    L'Oreal Extravaganza Golden Eyes Gift Set

    |Glamorous gift set, contains 1 L'Oreal Volume Million lashes mascara and 1 Gold Eyeliner

    Regular price £11.99 GBP
    Sale price £11.99 GBP Regular price
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  • New!

    W7 Cosmetics Angel Eyes Silky Eyeshadow Palette - Jet Set

    Eyeshadow palette featuring 7 deep shimmering and matte shades. *

    Regular price £4.50 GBP
    Sale price £4.50 GBP Regular price
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  • New!

    W7 Argan Eyes Mascara - Blackest Black

    For bold black healthier looking lashes #

    Regular price £2.90 GBP
    Sale price £2.90 GBP Regular price
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  • New!

    W7 Neon Nights 12 Electric Eye Colour Eyeshadow Palette

    W7 Neon Nights 12 Electric Eye Colour Eyeshadow Palette *

    Regular price £3.59 GBP
    Sale price £3.59 GBP Regular price
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  • New!

    W7 Big Lash Mascara Duo

    W7 Big Lash Mascara Duo makes your lashes look gorgeous by adding volume and creating a bigger, fuller look. Presented in a quality case with a...

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    Technic Brow Tamer Eyebrow Kit - Dark

    The kit contains 1 Eyebrow powder, 1 Eyebrow wax and 2 brushes.

    Regular price £2.05 GBP
    Sale price £2.05 GBP Regular price
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  • New!

    Royal Lashed Out Style 001

    Each box of Royal Lashed Out False Eyelashes contains a feather set of lashes and comes complete with adhesive glue that dries clear. *

    Regular price £2.60 GBP
    Sale price £2.60 GBP Regular price
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  • New!

    W7 Groovy Eyelash Curler

    Shape lashes to perfection with W7 Groovy Curls Eyelash Curler. This amazing eyelash tool allows you to curl lashes to the extreme, fanning them out and...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    Bourjois Volumizer 2 Steps Mascara - Ultra Black

    The new Ultra Black Volumizer mascara for 11 x more volume and ultra black lashes in just 2 steps. Its secret? An innovative transformable brush for...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Rimmel Colour Rush Mono Eyeshadow 030 Smokey Quartz

    Rimmel Colour Rush Mono Eyeshadow 030 Smokey Quartz

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
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  • New!

    NYC Showtime Volumising Mascara Black 847

    Enriched with Panthenol and Vitamin E for luscious looking beautiful lashes NYC Show Time Volumising Mascara creates 13 times thicker and volumized lashes instantly. The flake...

    Regular price £1.69 GBP
    Sale price £1.69 GBP Regular price
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  • New!

    Maybelline Master Drama Khol Liner Ultra Black

    Experience the new generation of liner: • Oil-free cream formula holds the highest concentration of pigments for more intense eye drama. • Smudgeproof and waterproof for...

    Regular price £3.60 GBP
    Sale price £3.60 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Liner Express Eye Liner Black 13g

    - Fine tipped pen for a smooth and precise dramatic line in one stroke! - Precision applicator for a clean line of colour. - Quick drying,...

    Regular price £4.09 GBP
    Sale price £4.09 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volum' Express The Colossal Mascara

    Why You'll Love It The most colossal lashes in just one coat. • Lush collagen-enriched plumping formula and Mega Brush instantly build 9X volume, without clumps...

    Regular price £6.79 GBP
    Sale price £6.79 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Limited Edition Masterpiece Mascara - Black

    Create bold thick lashes for chic beautifully framed eyes with Max Factor Limited Edition Masterpiece Mascara. The high impact volumising mascara creates bold, smooth sleek lashes...

    Regular price £5.50 GBP
    Sale price £5.50 GBP Regular price
    Sale Sold out