Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    W7 Silky Smooth Quad Eye Shadow Shades Of Mauves

    W7 Silky Smooth Quad Eye Shadow Shades of Mauves; This Silky Smooth Eyeshadow Quad by W7 contains 4 gorgeous colours that suit any season. *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Glow For Glory Illuminating Palette

    This palette contains two sparkling powders to give your face and cheeks an illuminating glow together with four glorious shimmering eye shadows.

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    W7 London Eyes Christmas Gift set

    3 piece giftset - Eyeliner, Mascara and Eye pencil

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Foxy Lashes Mascara - Blackest Black

    Black mascara, with a big bold brush for big foxy lashes. #

    Regular price £2.79 GBP
    Sale price £2.79 GBP Regular price
    Sale Sold out
  • New!

    Covergirl Eye Enhancers Eye Shadow 620 Snow Blossom

    Simple, single eyeshadow shades with a silky sheer formula. Mix and match them the way you want to create your own combos with matte, pearly, or...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Super Curler 24Hr Mascara 003 Extreme Black

    24hr Super Volume & Curl Mascara 003 Extreme Black Features Formula with built-in lash curling power Curl holds 24hr Lashes stay volumised & defined Use alone...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    W7 4 - Precise Shaped Brow Master Arches Stencil Kit

    W7 Brow Master 4 Precise Shaped Arches Stencil Kit. 4 Precise Shaped Arches. For Smarter Looking Brows!. It Includes Slim Arch, High Arch, Medium Arch, Full...

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Classic Gold Liquid Eyeliner - Gold

    Body Collection Classic Gold Liquid Eyeliner - Gold *

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
    Sale Sold out
  • New!

    Olay Total Effect Eye Touch Of Concealer 7 In 1 Anti Ageing Skin Adaptive Colour 15ml

    OLAY Total Effect Eye Touch of Concealer 7 in 1 Anti Ageing Skin Adaptive Colour 15ml provides 7-in-1 powerful anti-ageing effects touch of concealer to help reduce...

    Regular price £15.49 GBP
    Sale price £15.49 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Professional Beauty Case BQ005391

    Box Contains Reusable case, 18 x single eyeshadows, 6 x eyeshadow compacts, 1 x duo blusher compact, 1 duo bronzer compact, 4 x lipsticks, 4 x...

    Regular price £39.99 GBP
    Sale price £39.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel Eyeful Eye Glistener 100 Girls Only

    For pretty, glossy-looking eye lids. Rimmel Eyeful Eye Glistener 100 GIRLS ONLY is a creamy eyeshadow pencil. Rimmel Eyeful Eye Glistener 100 GIRLS ONLY is a...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Eye Liner Luxus - Black Brown

    Max Factor Eye Liner Luxus - Black Brown *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Lashfinity All Day Wear Mascara - Black Brown

    Max Factor Lashfinity All Day Wear Mascara - Black Brown *

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    Elizabeth arden violet for eyes

    Long-wearing Cream Formula glides on smoothly, easily defining eyes with true, even color. Precision liner for perfectly defined eyes. Sharpens to a fine point. *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel Volume Flash Instant Thickening Mascara Black

    Quick-Bond lash inflating formula with unique gel texture

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Colossal Smoky Black Mascara 10.7ml

    Features - Black khol intensity - Ophthalmologically tested - Suitable for sensitive eyes and contact lens wearers *** Maybelline collagen enriched formula and khol effect pigments...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Master Smoky Pencil Smoky Black

    Dramatic eyes, smoky eyes that last all day in 2 simple steps. Ultra saturated pigments glide on in a creamy formula for long-lasting, sultry color. 6...

    Regular price £5.21 GBP
    Sale price £5.21 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Super Liner GelMatic Ultra Black

    L'Oreal Paris Super Liner GelMatic Ultra Black automatic crayon with precision tip for easy application Micro gel pigments formula for intense colour pay off. *

    Regular price £5.95 GBP
    Sale price £5.95 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Lash Stylist Volume Lifting Comb Mascara Brown Stylist

    Patented 2-tiered Styling Comb

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Technic Total Travel Palette

    TECHNIC Total Travel Palette contains 1 Travel Compact with mirror , 5 Interchangeable Colourways each including 6 eyeshadows, 1 Lipgloss wand and 1 Blusher. *

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    NYC Show Time Volumizing Mascara - Black

    NYC Show Time Volumizing Mascara gives up to 8 times instant and extreme volume for your most dramatic eyes ever. Dual Power Complex strengthens and thickens...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Xperience Volumizing Mascara - Black

    Get the volume without the extra weight or stickiness with Max Factor Xperience Volumizing Mascara. Its’ soft and light mousse like formula provides the lashes the...

    Regular price £5.95 GBP
    Sale price £5.95 GBP Regular price
    Sale Sold out
  • New!

    W7 Get Real Lashes HL03

    W7 Get Real Lashes HL03 are 100% human hair. *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    W7 Flutter Eyes For Perfect Lashes FL035

    W7 Flutter Eyes For Perfect lashes FL035 contains , 1. Individual reusable eyelashes. 2. Eyelash glue. *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out