Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    W7 Cosmetics Lash & Line Glitter Mascara & Eyeliner

    W7 Cosmetics Lash & Line Glitter Mascara & Eyeliner - Glitterati is a super glittery mascara that has a fantastic eyeliner wand at the tip. *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Get Real Lashes HL01

    W7 Get Real Lashes HL01 are 100% human hair. *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    W7 Just Brows Waterproof Brow Pen

    W7 Just Brows Waterproof Brow Pen is a revolutionary system that creates perfectly shaped eyebrows in seconds. *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Metallic Eyes Waterproof Liquid Eyeliner

    Frame your eyes with an assortment of vibrant colours that last longer without smudging or fading with W7 Metallic Eyes Waterproof Liquid Eyeliner. The soft, waterproof...

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Matte Shadow Perfection

    W7 Matte Shadow Perfection Snowflake is without shimmer or glitter. Exactly with a creamy powder formula enabling you to mix and match to make your own...

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Sparkle Eye Liner

    W7 Sparkle Eye Liner 01 Silver; Gliterize your eyes with W7 Sparkle EyeLiner. *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Deluxe Eyebrow Pencil

    W7 Deluxe Eyebrow Pencil Grey Black is an another innovative product from one of our favourite brands, W7. *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Sparkle Stix Eyeliner Pencil

    Give your eye contour an instant sparkle with w7 Sparkle Stix Eyeliner Pencil. The soft, smudge proof formula in a pencil applicator provides for easy and...

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Space Debris

    W7 Space Debris Green is highly versatile and allows you to produce a gorgeous glittery shine. *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Eye Stick Eyeshadow Pen

    W7 Eye Stick Eyeshadow Pen White Pearl; cream stick eye shadow. Cream stick eyeshadows available in 6 shades. *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Maybelline New York Expert Wear Eye Shadow Singles

    The silky textured Maybelline New York Expert Wear® Eye Shadow Singles with high pigmented colours blends smoothly to create sensual colours that last up to 12...

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 The Tool Kit

    W7 The Tool Kit; All the tools you need for perfect eyes and cheeks. This fab palette has great colours for you to mix and blend...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline New York Eye Studio Lasting Drama Gel Eye Liner

    Reinvent your eye contour with intense colours with Maybelline New York Eye Studio Lasting Drama Gel Eye Liner. The oil free formula of Lasting Drama Gel...

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Perfect Eyes Pebble

    W7 Perfect Eyes Pebble Exactly is with a creamy powder formula enabling you to mix and match to make your own perfect eyes. Smooth and silky...

    Regular price £1.59 GBP
    Sale price £1.59 GBP Regular price
    Sale Sold out