Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    NYC Big Bold Volume by The Lash Mascara - 857 Extra Black

    NYC Big Bold Volume by The Lash Mascara - 857 Extra Black give you instant and extreme volume for your most dramatic eyes ever. "Individualizer" brush...

    Regular price £3.89 GBP
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    NYC Big Bold Mascara - 853 Extra Black

    NYC Big Bold Mascara - 853 Extra Black is made using a volume plumping formula enriched in collagen. It gives up to 15x more volume. *

    Regular price £3.89 GBP
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    NYC Concealer Cover Stick

    NYC Concealers Flaws Cover Stick evens out skin tones for a flawless look. The soft formula will not pull or tug around your gentle eye area....

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  • New!

    Rimmel London Scandaleyes Eye Shadow Stick

    Rimmel London Scandaleyes Eye Shadow Stick creates high impact colours with an easy to apply precision tip applicator for a look that is striking and glamorous....

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  • New!

    Rimmel London Lash Accelerator Mascara

    Fortified with Micro-Fibres and Grow-Lash Complex, Rimmel London Lash Accelerator Mascara works in two ways to lengthen the eye lashes. The advanced ultra-lengthening formula delivers up...

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    Rimmel London Scandaleyes Rockin' Curves Black Mascara

    Rimmel's first broken heart shaped brush combines with a light yet creamy formula to create extra loud, extra volumed and extra curved lashes. The unique applicator...

    Regular price £5.99 GBP
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  • New!

    Rimmel London Volume Flash 10 X Mascara

    Rimmel London Volume Flash 10 X mascara combines the new and improved quick bond lash inflating formula with a gel like texture to deliver lashes with...

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  • New!

    Rimmel London Volume Flash the MAX Mascara - Black

    Rimmel’s quick setting lash expanding formula combined with a larger brush, adds 14 times more volume to the lashes instantly for a fabulously dramatic look. The...

    Regular price £6.69 GBP
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  • New!

    Rimmel Glam'Eyes Mono Eye Shadow

    Frame your eyes with the intense colours of Rimmel Glam’ Eyes Mono Eye Shadow inspired by the colours and fashions of London. The soft and smooth...

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  • New!

    Max Factor Masterpiece Beyond Length Mascara

    The first two way mascara from Max Factor, the Masterpiece Beyond Length Mascara operates in two stages to give you extra-long voluptuous lashes instantly. The first...

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  • New!

    Max Factor Smoky Eye Effect Eye Shadow

    Blend and define your eyes easily for a perfect smoky and sultry look with Max Factor Smoky Eye Effect Eye Shadow. The pen like applicator with...

    Regular price £0.00 GBP
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  • New!

    Max Factor Max Effect Trio Eye Shadow

    Create look that varies from subtle feminine, chic to edgy rock with Max Factor Max Effect Eye Shadow. The soft blendable formula with three complementary shades...

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  • New!

    Max Factor Max Effect Dip in Colours

    Frame your eyes with high definition intense colours with Max Factor Max Effect Dip in Colours. The sponge tip applicator makes application smooth and easy while...

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  • New!

    Rimmel London Scandaleyes Volume Flash Mascara - Black

    Rimmel's supersize formula with three times more collagen and keratin and a brush 50% larger helps to make instantly supersized lashes while keeping them strong and...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Max Factor Masterpiece Colour Precision Eye Shadow

    Dress your eyes with intense shimmering colours that last longer with Max Factor Masterpiece Colour Precision Eye Shadow. Its cream like formula combined with the unique...

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  • New!

    Rimmel London Kate Mascara

    Create Idol eyes with Rimmel London Kate Mascara, the first mascara designed by Kate Moss. The broken heart-shaped brush combined with the soft and light formula...

    Regular price £0.00 GBP
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  • New!

    Rimmel London 100% Waterproof Mascara

    Create naturally gorgeous lashes that last longer with Rimmel London 100% Waterproof Mascara. Its fast drying, water proof and run resistant formula combined with a petite...

    Regular price £0.00 GBP
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  • New!

    Rimmel London Glam Eyes Day 2 Night Mascara - 001 Black

    Rimmel London Glam Eyes Day 2 Night Mascara is equipped with a magic double cap to create two looks from one mascara to suit the day...

    Regular price £7.99 GBP
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  • New!

    Max Factor Earth Spirits Eye Shadow

    Create shades that varies from soft earth tones to bold fashion shades to accessories your eyes to suit any occasion to time of the day. Enriched...

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  • New!

    Max Factor Colour Perfection Duo Eye Shadow

    Accentuate the beauty of your eyes with two complimenting shades in Max Factor Colour Perfection Duo Eye Shadow. The easy to blend silky smooth formula provides...

    Regular price £0.00 GBP
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  • New!

    Max Factor Masterpiece Glide and Define Liquid Eye Liner

    Max Factor Masterpiece Glide and Define Liquid Eye Liner combine the smoothness of a liquid eye liner with the precision application of a pen to create...

    Regular price £0.00 GBP
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  • New!

    Max Factor Kohl Eye Liner Pencil

    Create striking definition or smudgy smoky eyes with   Max Factor Kohl Eye Liner Pencil. The ultra-soft pencil is gentle on eye area yet is firm enough...

    Regular price £0.00 GBP
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  • New!

    W7 Brow Twister

    W7 Brow Twister Hazel Blonde is an angled pencil that delivers soft strokes to give the effect of eyebrow hair. *

    Regular price £0.00 GBP
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  • New!

    W7 Yummy Eyes Baked Eyeshadow

    W7 Yummy Eyes Baked Eyeshadow Gold Dust is a high intensity eye colour. *

    Regular price £0.00 GBP
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