Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    NYC Show Time Volumizing Waterproof Mascara - 844 Black

    NYC Show Time Volumizing Waterproof Mascara - 844 Black is a waterproof mascara. With its exclusive volume matrix waterproof technology, it gives up to 5 times long-lasting...

    Regular price £1.89 GBP
    Sale price £1.89 GBP Regular price
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  • New!

    W7 Get Real Lashes HL02

    W7 Get Real Lashes HL02 are 100% human hair. *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
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  • New!

    W7 Silky Smooth Quad Eye Shadow Shades Of Blue

    W7 Silky Smooth Quad Eye Shadow Shades of Blue; This Silky Smooth Eyeshadow Quad by W7 contains 4 gorgeous colours that suit any season. *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    W7 Eyes 5 Piece Eye Shadow Box

    W7 Eyes 5 Piece Eye Shadow Box is a gorgeous palette of shimmering eye shadows. Use the W7 Eye Shadow Palette to create a wide range...

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
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  • New!

    Technic Brow Tamer Eyebrow Kit - Medium

    The kit contains 1 Eyebrow powder, 1 Eyebrow wax and 2 brushes.

    Regular price £2.05 GBP
    Sale price £2.05 GBP Regular price
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  • New!

    Wet N Wild Waterproof Mascara 895 Blackest Black

    Waterproof mascara in black color

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    Royal 15 Color Eye Shadow Set

    Royal 15 Color Eye Shadow Set *

    Regular price £1.69 GBP
    Sale price £1.69 GBP Regular price
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  • New!

    Technic Colour Max 6 Shades Baked Eyeshadow Palette - Boogie Nights

    Technic Colour Max 6 Colour Baked Eyeshadow Palette. Highly Pigmented Range Of Stunning Colour. 6 Colour Eyeshadow Palette With Shimmering Shades. Fit For Any Occasion. *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    Technic Love Thy Make Up Liquid Eyeliner

    Technic Love Thy  Make Up Liquid Eyeliner *

    Regular price £1.69 GBP
    Sale price £1.69 GBP Regular price
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  • New!

    Wet N Wild Kohl Kajal Eye Liner 12 Bronze E91912

    Wet n Wild Kohl Kajal Eye Liner 12 Bronze E91912, rich defining color. Silky smooth formula. *

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
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  • New!

    Maybelline Express Mascara The Colossal Cat Eyes Glam Black 9.5ml

    New Colossal Cat Eyes from Volum' Express Discover the new Colossal Cat Eyes mascara from Volum' Express for wide-eyed volume. The new Flare Brush stylises lashes...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    W7 Flutter Eyes For Perfect Lashes FL014

    W7 Flutter Eyes For Perfect lashes FL014 contains , 1. 1 Pair of reusable eyelashes. 2. Eyelash glue. *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
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  • New!

    Rimmel London Volume Colourist Mascara 001Black

    Rimmel's first ever mascara that gradually tints your natural eyelashes with its new formula, enriched with semi-permanent lash tint. New Volume Colourist Mascara’s new tint complex...

    Regular price £7.49 GBP
    Sale price £7.49 GBP Regular price
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  • New!

    Fashionista Supermodel Lenghthening Mascara - Ultra Black

    Fashionista Supermodel Lenghthening Mascara - Ultra Black *

    Regular price £1.60 GBP
    Sale price £1.60 GBP Regular price
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  • New!

    Technic Mega Nudes 12 Shades Eyeshadow Palette

    Mega eyeshadow palette containing 12 natural shades and a duo sponge applicator. #

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    L'Oreal Paris Color Riche La Palette Nude Rose

    Our Palette of 10 shades will help you to create effortless nude eye looks. From neutral mattes to rich browns, create your timeless nude looks for...

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
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  • New!

    W7 Toasted Eyeshadow Palette

    A small palette containing four perfect shimmering bronzed shades, from that of a pale caramel to a richly toasted coffee bean. #

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    Body Collection Classic 98 Eyes Eyeshadow Palette BQ4904

    BODY COLLECTION 98 Eyeshadows 6712 provides you with every colour of eyeshadow you will ever need.  *

    Regular price £5.79 GBP
    Sale price £5.79 GBP Regular price
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  • New!

    Maybelline Colossal Volume Express Waterproof Mascara

    Why You'll Love ItThe most colossal lashes in just one coat. • Lush collagen-enriched plumping formula and Mega Brush instantly build 9X volume, without clumps •...

    Regular price £5.50 GBP
    Sale price £5.50 GBP Regular price
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  • New!

    NYC City Proof Buildable Mascara 861 Black

    NYC City Proof Buildable Mascara 861 Black

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    Rimmel London Extra Super Lash Building Mascara 101 Black Black 8ml

    - Builds a natural to dramatic look- Super lash separation- Suitable for sensitive eyes- Ophthalmologically tested

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Elizabeth arden french fawn for eyes

    Long-wearing Cream Formula glides on smoothly, easily defining eyes with true, even color. Precision liner for perfectly defined eyes. Sharpens to a fine point. *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    Elizabeth arden emerald for eyes

    Long-wearing Cream Formula glides on smoothly, easily defining eyes with true, even color. Precision liner for perfectly defined eyes. Sharpens to a fine point. *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Scandaleyes Lycra Flex Mascara - Black

    Fortified with unique Lycra technology Rimmel London Scandaleyes Lycra Flex Mascara creates extra voluptuous yet flexible lashes for naturally stunning eyes. The light and high pigmented...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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