Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    Max Factor False Lash Effect Mascara Black

    Unlike some other volumising mascaras that only create volume at the base, new False Lash Effect Mascara wraps each lash right to the tip for a...

    Regular price £6.50 GBP
    Sale price £6.50 GBP Regular price
    Sale Sold out
  • New!

    W7 Wild Lash Lengthening Mascara Black 15ml

    Get gorgeous, wild lashes with W7's Wild Lash Lengthening Mascara. Perfect for those who love super long length without those pesky clumps or flakes. *

    Regular price £1.60 GBP
    Sale price £1.60 GBP Regular price
    Sale Sold out
  • New!

    Stila Major Lash Mascara Black

    MAJOR Major Lash Mascara comes in a new larger tube. The wand has been upgraded to a thicker, tapered brush that is perfect for reaching even...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Almay Bright Eyes Eye Base + Concealer - 105 Light

    Almay Bright Eyes Eye Base + Concealer - 105 Light

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Master Shape Brow Pencil Soft Brown

    Dare to get expressive with your brows: • Unique natural wax formula, with subtle color pigments, creates hair-like fine lines • Feather through brows with the...

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volume Express Mascara The One By One Glam Black

    Create eye catching volume and colour without the clumps with Maybelline New York Volum’ Express® One by One Mascara. The state of art Lash Catcher™ brush...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Covergirl Lashexact 910 Black Brown

    Covergirl Lashexact 910 Black Brown is a patented technology with bristles that are aligned and clean, so you get the Exact look you want. • Clump-free,...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    Max Factor Clump Defying Volumising Mascara - Black

    Create mega volume sans the clumps with Max Factor Clump Defying Volumising Mascara. Max Factor’s new anti-clump brush with a bend combines with the rich formula...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    W7 Magic Gel Eye Pencil Black

    This Magic Gel Eye Pencil is a gel eye liner and is available in Black. #

    Regular price £1.50 GBP
    Sale price £1.50 GBP Regular price
    Sale Sold out
  • New!

    Badgequo Technic Bumper Cosmetic Case BQ005379

    Badgequo is a cosmetics company with a difference and creates quality products that are both packaged well and cost effective. All the products are designed and...

    Regular price £19.99 GBP
    Sale price £19.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Wild Mega Volume Mascara - Black

    Create lashes that have three times more volume with Max Factor Wild Mega Volume Mascara. The unique shaped brush amplifies the lash volume and boosts the...

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Lashtastic False Liquid Lashes - Black

    Create Massive Lashes with this super volumising mascara by W7.  Fabulous large brush for easy application and that ultimate effect you've been looking for, 12ml. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
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  • New!

    Royal 15 Colour Eye Shadow Set

    Royal 15 Colour Eye Shadow Set contains 15 fabulous colours. A colour for everyone and every occasion subtle or dramatic this Royal 15 colour eye shadow...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    Royal Jet Set Girls on the Go Eye Shadow Set

    Royal Jet Set Girls On The Go Eye Shadow Set JSET001; a dazzling choice of shades for every occasion, day or night. *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
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  • New!

    W7 Cosmetics Angel Eyes Silky Eyeshadow Palette - Out On The Town

    Eyeshadow palette featuring 7 matte and shimmering neutral shades #

    Regular price £3.50 GBP
    Sale price £3.50 GBP Regular price
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  • New!

    W7 Thick Em'Up Extra Thick Lashes Mascara

    Apply two coats for the thickest lashes ever! #

    Regular price £1.89 GBP
    Sale price £1.89 GBP Regular price
    Sale Sold out
  • New!

    W7 Pot Black Eyeliner

    Eyeliner Pot is a small 15ml pot of black eye liner with a felt nib. *

    Regular price £2.25 GBP
    Sale price £2.25 GBP Regular price
    Sale Sold out
  • New!

    Rimmel Glam'Eyes Lash Flirt Mascara 003 Kohl Black

    - Feather-soft, lash-lifting mascara. - Luxurious soufflé-like formula keeps lashes flexible. - Intense kohl-black pigments for bewitching impact. - Ultra supple VolumFlex Brush grooms each and...

    Regular price £6.69 GBP
    Sale price £6.69 GBP Regular price
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  • New!

    Almay Intense I-Color Light Interplay Technology 034 Chocolate Quartz

    Almay Intense I-Color Light Interplay Technology 034 Chocolate Quartz *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    NYC City Proof Waterproof Mascara Black

    City proof waterproof mascara 24hr *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    Bourjois Retouche Express - 68 Demaquillante

    Bourjois Retouche Express - 68 Demaquillante *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Get Real Lashes HL04

    W7 Get Real Lashes HL04 are 100% human hair. *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    W7 Show Stopper The Ultimate Mascara Blackest Black 15ml

    Well... W7 Show Stopper Mascara is perfect for you! There flat brush means no more clumps, Have them perfect Blackest Black Lashes Clump Free! This thickening...

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    W7 Eye Want It! 9 Colour Eye Shadow Collection Palette

    Eye shadow 9 colours

    Regular price £3.49 GBP
    Sale price £3.49 GBP Regular price
    Sale Sold out