Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    L'Oreal Paris Mega Volume Miss Punky Mascara Black

    Achieve enviable eyelashes that look thick and lushes with the L’Oreal Paris Miss Manga Mascara. It has a unique formula with collagen spheres that helps amplify...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Great Lash Mascara Blackest Black

    - Precise Lash Building Brush The Precise Lash Building Brush allows you to get the result you want, allowing the lashes to go from everyday to...

    Regular price £2.69 GBP
    Sale price £2.69 GBP Regular price
    Sale Sold out
  • New!

    W7 Cosmetics King Kohl Precision Eyeliner Black

    W7 Cosmetics King Kohl Precision Eyeliner Black gives you long lasting and intense colour. *

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Panoramic Curl Mascara - Intense Black

    L'Oreal Paris Panoramic Curl Mascara - Intense Black *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Lash Silks Mascara - Brown

    Create lashes with three times the volume with Max Factor Lash Silks Mascara. Its silk like smooth formula combined with a curved brush adds extra volume...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Calvin Klein Ultimate Edge Gel Eyeliner 302 Black Ice

    Calvin Klein Ultimate Edge Gel Eyeliner 302 Black Ice delivers pure color in a silicon-based formula. Effortlessly & smoothly blends on. Precisely defines & shapes your...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    W7 In The Night Smokey Shades Eye Colour Palette

    Enjoy 12 vibrant colours of eye shadow inspired from the violet colour spectrum in one palette with W7 in the Night Colour Palette. The coordinating colours...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Cover Girl eye slicks gel eyecolor blue ice

    Gel-based formula with soothing aloe and cucumber delivers a wash of color in one ultra-smooth swipe. The easy-to-use pencil allows you to glide-on the shades quickly,...

    Regular price £1.29 GBP
    Sale price £1.29 GBP Regular price
    Sale Sold out
  • New!

    Covergirl Lash Blast Length 800 Very Black

    Covergirl Lash Blast Length 800 Black; Get a blast of long lashes all day! Lash Blast Length's patent pending tapered brush and nylon lengthening formula combination...

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    Covergirl Lash blast length 810 black brown

    Covergirl Lash blast length 810 black brown; Get a blast of long lashes all day! Lash Blast Length's patent pending tapered brush and nylon lengthening formula...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Technic BIG Lashes

    Technic BIG Lashes is a mascara made using a collagen enriched formula. This mascara helps moisturise and condition the lashes whilst adding high impact volume. *

    Regular price £1.20 GBP
    Sale price £1.20 GBP Regular price
    Sale Sold out
  • New!

    Fashionista The Double Collection 2 Step Mascara - Black

    Fashionista The Double Collection 2 Step Mascara - Black *

    Regular price £1.60 GBP
    Sale price £1.60 GBP Regular price
    Sale Sold out
  • New!

    Astor Transparent & Care Mascara

    Astor Transparent & Care Mascara *

    Regular price £3.15 GBP
    Sale price £3.15 GBP Regular price
    Sale Sold out
  • New!

    Rimmel Colour Rush Mono Eyeshadow 214 Jet Black

    Rimmel Colour Rush Mono Eyeshadow 214 Jet Black

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Fantastic Volume Mascara - 21 Black

    For a perfect coat of mascara every time choose the Bourjois Fan-Tastic Volume Mascara which coats the lashes with perfect colour with just a few strokes....

    Regular price £3.49 GBP
    Sale price £3.49 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Regard Pastel Lumiere Pearl Eyeshadow Blanc Purete 94

    A treat for all eye shadow lovers, the Bourjois Regard Pastel Lumiere Pearl eye shadow range offers a selection of natural shades that act as shimmery...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Body Collection 12 Eyeshadows Classic Eyeshadows Set 1

    This selection of supersoft, blendable eyeshadows can be used alone to create a natural look or blended together for a more striking effect. *

    Regular price £1.29 GBP
    Sale price £1.29 GBP Regular price
    Sale Sold out
  • New!

    Body Collection 48 Eyes

    Body collection 48 eyes containing 48 fashionable eye colours for day and evening wear. Body collection 48 eyes is a versatile palette to take you through...

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    W7 In The Night Up In Smoke Smokey Shades Eye Colour Palette

    W7 Cosmetics In the Night Eye Colour Palette is one of the ultimate must haves. It has a great combination of smokey shades that are perfect...

    Regular price £4.89 GBP
    Sale price £4.89 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Lash Stiletto Volume & Length Mascara Black

    DOES FOR LASHES WHAT STILETTOS DO FOR LEGSSTRETCHES LASHES for provocative length 70% LONGER LASHES, shiny patent finish The hottest thing lashes will ever wear. The...

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    Fashionista Supermodel Lenghthening Mascara - Black

    Fashionista Supermodel Lenghthening Mascara - Black *

    Regular price £1.60 GBP
    Sale price £1.60 GBP Regular price
    Sale Sold out
  • New!

    Maybelline The Falsies Volum Express Mascara Black Drama Blackest Black

    LASH GLAM GOES EXTRA MATTE, extremely black 300% MORE VISIBLE LASHES corner-to-corner, no gaps The most dramatic lash fab volume! • Patented Spoon brush reaches lashes...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Sexy Eyes Eye Shadow Colour Palette - Sexy Eyes 03

    With six coordinating colours to create unique long lasting shades to suit any occasion W7 Sexy Eyes Eye Shadow Colour Palette is your handy guide to...

    Regular price £1.39 GBP
    Sale price £1.39 GBP Regular price
    Sale Sold out
  • New!

    Smooch Liquid Eyeliner Black

    Smooch Liquid Eyeliner Black *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out