Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    Bond Street Professional Liquid Eyeliner Black

    Long Lasting A unique liquid eyeliner Enriched with Vitamin E and Camelia oil UVA & UVB Inhibitors. *

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
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  • New!

    Royal Lashed Out Black Eyeliner Pencil EEYE020

    Royal Lashed Out Black Eyeliner Pencil EEYE020; • XL 15cm eyeliner pencil. • Easy application. • Complete with built in sharpener on the lid. *

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
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  • New!

    Wet N Wild Kajal & Eye Liner 3 E91903

    Wet n Wild Kajal & Eye Liner 3 E91903; Soft and smooth, this eyeliner glides onto eye area, to line, define and enhance eyes. *

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
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  • New!

    W7 Brow Parlour Eyebrow Grooming Kit

    This palette contains all you need to maintain perfect brows, from tweezers to brow wax, highlights and brush, everything contained in a compact tin. #

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    Maybelline Expert Eyes Eye Shadow Pink Opal

    Maybelline Expert Eyes Eye Shadow Pink Opal

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
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  • New!

    La Femme Waterproof Dip Liner - Black

    La Femme Waterproof Dip Liner - Black *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
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  • New!

    Bourjois Volumizer 2 Steps Mascara - Black

    The new Volumizer mascara works in just 2 steps to build up to 11 x more volume, clump-free. Its secret? AN INNOVATIVE TRANSFORMABLE BRUSH*. Choose the...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    W7 In The mood Natural Nudes Eye Colour Palette (6-Piece)

    W7 In The Mood Natural Nudes 6pc Eye Colour Palette 7g. 6pc Eye Colour Palette: Shrimp, Oops, Venice, Wink, Katie & Cargo. Natural Nude - Eye...

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    W7 10 Out Of 10 Eyeshadow Pallet - Browns

    W7 10 Out of 10 Eyeshadow Pallet - Browns is an eye shadow palette featuring 10 different shades of brown. *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
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  • New!

    W7 Automatic Fine Eyeliner Black Waterproof

    W7 Automatic Fine Eyeliner is a creamy gentle automatic eyeliner for easy application. Perfect for creating a beautiful smokey eyes. *

    Regular price £2.60 GBP
    Sale price £2.60 GBP Regular price
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  • New!

    Rimmel Silks Inkwell Performance Eyeliner 01 Black

    Rimmel Silks Inkwell Performance Eyeliner 01 Black *

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
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  • New!

    W7 Brow Bar Eyebrow Stencil Kit

    W7 Brow Bar Eyebrow Stencil Kit is superb. *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    W7 Oh So Waterproof Mascara Blackest Black

    W7 OH SO Waterproof Mascara Blackest Black enhances your lashes and make sure they stay that way all day, and night. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
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  • New!

    Technic Lash Hero Lash Building Mascara - Black

    Technic Lash Hero Lash Building Mascara - Black *

    Regular price £1.40 GBP
    Sale price £1.40 GBP Regular price
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  • New!

    Smooch Mascara Black Lash

    Smooch Mascara Black Lash

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Great Lash Waterproof Thickening Mascara Very Black 12.5ml

    - Great lash waterproof thickening mascara - The waterproof formula is long-lasting and smudge-proof. - Precise Lash Building Brush The Precise Lash Building Brush allows you...

    Regular price £2.69 GBP
    Sale price £2.69 GBP Regular price
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  • New!

    W7 Sexy Eyes Eye Shadow Colour Palette - Sexy Eyes 01

    With six coordinating colours to create unique long lasting shades to suit any occasion W7 Sexy Eyes Eye Shadow Colour Palette is your handy guide to...

    Regular price £1.39 GBP
    Sale price £1.39 GBP Regular price
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  • New!

    W7 In The Buff Lightly Toasted Natural Nudes Eye Colour Palette

    An eye shadow palette containing 12 shades for a deeper tawny, bronzed look.

    Regular price £4.89 GBP
    Sale price £4.89 GBP Regular price
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  • New!

    Bourjois Beauty'Full Volume Mascara Black

    Get mega lashes with the Boujois Beauty’Full Volume Mascara that lifts the root and provides the lashes with a flexi hold that looks both natural and...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
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  • New!

    W7 Big Lash Mascara - Black

    Add an instant volume and length to your lashes with W7 Big Lash Mascara. Its soft and silky formula allows you to build up without clumping...

    Regular price £2.85 GBP
    Sale price £2.85 GBP Regular price
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  • New!

    Sunkissed Ready For Anything Eye Palette

    The Ready for Anything eyeshade palette from Sunkissed includes a combination of natural shades of brown, taupe and neutrals with glasmorous glitters, that blend together beautifully...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    W7 Keep Em' Dry Waterproof Top Coat Mascara 7ml

    With just one application you can turn your favourite mascara into a waterproof mascara! #

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    W7 Bronze Queen 7 Eye Colour Palette

    W7 Bronze Queen 7 Eye Colour Palette *

    Regular price £3.24 GBP
    Sale price £3.24 GBP Regular price
    Sale Sold out
  • New!

    Almay Intense I-Color Light Interplay Technology 033 Black Emerald

    Almay Intense I-Color Light Interplay Technology 033 Black Emerald *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
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