Collection: Mascaras

Mascaras

East End Cosmetics offers some of the best mascara products available at amazingly affordable prices. Without compromising on quality, we provide the best prices when it comes to mascara products. We believe that eye lashes play a significant role in beauty - eyes adorned with long and thick lashes are a powerful attraction and they make graceful expressions. Multiplied volume and length that enhance lashes is achieved by mascara containing especially designed substances and formulas. Do not settle for any less. Give your eyes total care and dress-up from our products from the world’s most-talked about brands.

The best mascara in town at East End Cosmetics

When it comes to mascara the most sought-after properties are the false lash effect, triple volume, extra length, curling strength and water-proof quality. Want sleek, full volume and noticeable lashes you can be proud to show off? We have made it possible. These are just a few of the brands we at East End Cosmetics have in store for you. Browse our entire collection for more.

L’Oreal: From the world’s largest cosmetic and beauty brand comes a range of mascara to tickle all your fantasies. L’Oreal produces some of the best mascara in the market. L’Oreal Lash Architect series is designed to produce a false lash effect with volume building and length stretching formula. Get a clean-cut look with no mess. The micro waxes are capable of extensive lengthening and thickening with just one coat. The uniquely formulated Volume Building mascara softens lashes while leaving no traces of flakes, smudges or clumps. You can even find non-fragrant lash products suitable for sensitive eyes. L’Oreal also has double extension mascara, lift and curl mascara, colour and glittery mascara and waterproof mascara.

Rimmel: The premier British manufacturer of beauty products has a renowned line of eye makeup. It features some of the best-selling mascara in the country. Rimmel pushes the boundaries with innovative products which readily satisfy your every dazzling-effect wish. Go glamorous, go scandalous, build volume in a flash, extend your lashes and go waterproof, in seconds, by simply using Rimmel’s best. Plump them up into ultra-long and ultra-voluminous lashes while promoting growth and length of your natural lashes with Grow Lash Complex. The Rimmel Lash Accelerator nourishes and strengthens lashes in 30 days. Dramatic eyes are made easier with bigger brushes for maximum application and spread. The Sexy Curves Full Volume mascara is designed to keep your lashes curled and boosted for 12 hours.

Maybelline: Owned by L’Oreal, this American cosmetic label is famous for producing some of the best mascara and eye shadow. Maybelline has an array of volume building, length extending, extreme curling and glamour creating mascara with absolutely no clumping or smudging properties.

Max Factor: Another British invention with infinite options, Max Factor makes all things possible. Get the false lash effect for 24 hours or simply thicken, curl and lengthen lashes in no time. Give a new meaning to high-definition with defining lashes that last longer and are flawless looking.

East End Cosmetics also features Calvin Klein, W7, NYC, Revlon, Body collection, IsaDora, La Femme, Royal Wild Couture, Constance Carroll and more. Buy cheap mascara from the top brands in the world without compromising on beauty or quality. Browse our comprehensive selection and open your eyes to a world of high quality make up products at affordable prices at East End Cosmetics.

207 products

  • New!

    W7 Showing Out Mascara

    W7 Showing Out Mascara makes your lashes look gorgeous. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Lash Extreme Volumising Mascara - Black

    Body Collection Lash Extreme Volumising Mascara - Black

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    La Femme Mascara - Black

    La Femme Mascara - Black *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Push Up Drama Mascara Very Black

    Warning!! Apply responsibly!! Introducing the new Falsies Push Up Drama Mascara. Will you dare to get the Push Up Effect? Our 1st Push-Up brush with Cup-Shaped...

    Regular price £5.69 GBP
    Sale price £5.69 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Super Curler 24Hr Mascara 001 Black

    Mascara and Lash Curler in One • Formula with Lash Curling Power • Instant 90° Curve • Curl holds 24HR • Buildable Volume #

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    NYC Big Bold Mascara 851 Extra Black

    Featuring a unique wiper to remove excess mascara, Big Bold Mascara ensures lashes are completely clump-free. *

    Regular price £3.79 GBP
    Sale price £3.79 GBP Regular price
    Sale Sold out
  • New!

    Max Factor False Lash Effect Mascara Waterproof Black

    Max Factor False Lash Effect Mascara Waterproof Black doubles volume from root to tip for a false-lash impact effect. Contains patented Liquid Lash formula which coats...

    Regular price £6.50 GBP
    Sale price £6.50 GBP Regular price
    Sale Sold out
  • New!

    Almay One Coat Get Up & Grow Mascara Black 020

    Almay One Coat Get Up & Grow Mascara Black 020 *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Superstar Mascara

    Discover L'Oreal Paris Superstar Mascara, for super-sized, super-long, superstar lashes that steal the show! *

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volume Express Waterproof Mascara Black

    Volum Express Waterproof Mascara from Maybelline is a waterproof mascara that quickly gives lashes a dramatic look with up to three times more volume. *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Lash Extension Effect Extreme Lengthening Mascara - Black

    Max Factor Lash Extension Effect Extreme Lengthening Mascara - Black

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel Magnifier Eye Opening Mascara 001 Black

    Wide eyed look-Unique plastic brush lift lashes vertically by 70%.-Eyes appear larger-Verti-lift brush-Ophthalmologically tested.-Suitable for sensitive eyes and contact lens wearers.- Always treat applicator with same...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Extra Super Lash Mascara

    Rimmel London Extra Super Lash Mascara *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volume Glamour Max Mascara Noir Max Black

    Bourjois Volume Glamour Max Mascara Noir Max Black enriched with black pearl extract for deep black, luminous lashes and visibly boosted volume for 16 hours long....

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Volume Accelerator Mascara - Black

    Formulated with an Advanced Volume Boosting complex Rimmel London Volume Accelerator Mascara instantly boost the lash volume by ten times while providing long lasting smudge free...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Zoom Mascara

    W7 Zoom Mascara makes your lashes look gorgeous. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    W7 Massive Lashes Mascara Black

    W7 Massive Lashes Mascara Black; Create Massive Lashes with this super volumising mascara by W7.  *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    Maybelline New York Volum' Express The Falsies Mascara in Black

    Sunday Times Style Awards 2014 Winner Gain the false lash look of extra volume, bold coloured and fanned out lashes instantly with Maybelline New York Volum'...

    Regular price £5.49 GBP
    Sale price £5.49 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volume Reveal Waterproof Black Mascara

    Bourjois Volume Reveal mascara has a built in mirror with x3 zoom that reveals lashes you didn’t know you had! The specially designed brush catches even...

    Regular price £9.75 GBP
    Sale price £9.75 GBP Regular price
    Sale Sold out
  • New!

    Hard Candy Curl Up And Dye Mascara 250 Carbon Black

    Hard Candy Curl Up And Dye Mascara 250 Carbon Black *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline The Magnum Volum Express Mascara Super Film Black

    Maybelline Volum' Express The Magnum Super Film Mascara - Black *

    Regular price £4.89 GBP
    Sale price £4.89 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Stretch Classic Look Mascara Rich Black

    Classic and polished look. Easy to clean. *

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    NYC Big Bold 24H Mascara - Extreme Black

    NYC Big Bold 24H Mascara - Extreme Black *

    Regular price £3.69 GBP
    Sale price £3.69 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volum Express Mascara The Falsies Flared Black

    Features - Instant volume flares lashes up and out - Spoon curler brush - Flared false lash effect - Ophthalmologically tested - Suitable for sensitive eyes...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out