Collection: Mascaras

Mascaras

East End Cosmetics offers some of the best mascara products available at amazingly affordable prices. Without compromising on quality, we provide the best prices when it comes to mascara products. We believe that eye lashes play a significant role in beauty - eyes adorned with long and thick lashes are a powerful attraction and they make graceful expressions. Multiplied volume and length that enhance lashes is achieved by mascara containing especially designed substances and formulas. Do not settle for any less. Give your eyes total care and dress-up from our products from the world’s most-talked about brands.

The best mascara in town at East End Cosmetics

When it comes to mascara the most sought-after properties are the false lash effect, triple volume, extra length, curling strength and water-proof quality. Want sleek, full volume and noticeable lashes you can be proud to show off? We have made it possible. These are just a few of the brands we at East End Cosmetics have in store for you. Browse our entire collection for more.

L’Oreal: From the world’s largest cosmetic and beauty brand comes a range of mascara to tickle all your fantasies. L’Oreal produces some of the best mascara in the market. L’Oreal Lash Architect series is designed to produce a false lash effect with volume building and length stretching formula. Get a clean-cut look with no mess. The micro waxes are capable of extensive lengthening and thickening with just one coat. The uniquely formulated Volume Building mascara softens lashes while leaving no traces of flakes, smudges or clumps. You can even find non-fragrant lash products suitable for sensitive eyes. L’Oreal also has double extension mascara, lift and curl mascara, colour and glittery mascara and waterproof mascara.

Rimmel: The premier British manufacturer of beauty products has a renowned line of eye makeup. It features some of the best-selling mascara in the country. Rimmel pushes the boundaries with innovative products which readily satisfy your every dazzling-effect wish. Go glamorous, go scandalous, build volume in a flash, extend your lashes and go waterproof, in seconds, by simply using Rimmel’s best. Plump them up into ultra-long and ultra-voluminous lashes while promoting growth and length of your natural lashes with Grow Lash Complex. The Rimmel Lash Accelerator nourishes and strengthens lashes in 30 days. Dramatic eyes are made easier with bigger brushes for maximum application and spread. The Sexy Curves Full Volume mascara is designed to keep your lashes curled and boosted for 12 hours.

Maybelline: Owned by L’Oreal, this American cosmetic label is famous for producing some of the best mascara and eye shadow. Maybelline has an array of volume building, length extending, extreme curling and glamour creating mascara with absolutely no clumping or smudging properties.

Max Factor: Another British invention with infinite options, Max Factor makes all things possible. Get the false lash effect for 24 hours or simply thicken, curl and lengthen lashes in no time. Give a new meaning to high-definition with defining lashes that last longer and are flawless looking.

East End Cosmetics also features Calvin Klein, W7, NYC, Revlon, Body collection, IsaDora, La Femme, Royal Wild Couture, Constance Carroll and more. Buy cheap mascara from the top brands in the world without compromising on beauty or quality. Browse our comprehensive selection and open your eyes to a world of high quality make up products at affordable prices at East End Cosmetics.

207 products

  • New!

    Astor Transparent & Care Mascara

    Astor Transparent & Care Mascara *

    Regular price £3.15 GBP
    Sale price £3.15 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Fantastic Volume Mascara - 21 Black

    For a perfect coat of mascara every time choose the Bourjois Fan-Tastic Volume Mascara which coats the lashes with perfect colour with just a few strokes....

    Regular price £3.49 GBP
    Sale price £3.49 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Lash Stiletto Volume & Length Mascara Black

    DOES FOR LASHES WHAT STILETTOS DO FOR LEGSSTRETCHES LASHES for provocative length 70% LONGER LASHES, shiny patent finish The hottest thing lashes will ever wear. The...

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    Fashionista Supermodel Lenghthening Mascara - Black

    Fashionista Supermodel Lenghthening Mascara - Black *

    Regular price £1.60 GBP
    Sale price £1.60 GBP Regular price
    Sale Sold out
  • New!

    Maybelline The Falsies Volum Express Mascara Black Drama Blackest Black

    LASH GLAM GOES EXTRA MATTE, extremely black 300% MORE VISIBLE LASHES corner-to-corner, no gaps The most dramatic lash fab volume! • Patented Spoon brush reaches lashes...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor False Lash Effect Mascara Black

    Unlike some other volumising mascaras that only create volume at the base, new False Lash Effect Mascara wraps each lash right to the tip for a...

    Regular price £6.50 GBP
    Sale price £6.50 GBP Regular price
    Sale Sold out
  • New!

    W7 Wild Lash Lengthening Mascara Black 15ml

    Get gorgeous, wild lashes with W7's Wild Lash Lengthening Mascara. Perfect for those who love super long length without those pesky clumps or flakes. *

    Regular price £1.60 GBP
    Sale price £1.60 GBP Regular price
    Sale Sold out
  • New!

    Stila Major Lash Mascara Black

    MAJOR Major Lash Mascara comes in a new larger tube. The wand has been upgraded to a thicker, tapered brush that is perfect for reaching even...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volume Express Mascara The One By One Glam Black

    Create eye catching volume and colour without the clumps with Maybelline New York Volum’ Express® One by One Mascara. The state of art Lash Catcher™ brush...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Clump Defying Volumising Mascara - Black

    Create mega volume sans the clumps with Max Factor Clump Defying Volumising Mascara. Max Factor’s new anti-clump brush with a bend combines with the rich formula...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Wild Mega Volume Mascara - Black

    Create lashes that have three times more volume with Max Factor Wild Mega Volume Mascara. The unique shaped brush amplifies the lash volume and boosts the...

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Lashtastic False Liquid Lashes - Black

    Create Massive Lashes with this super volumising mascara by W7.  Fabulous large brush for easy application and that ultimate effect you've been looking for, 12ml. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    W7 Thick Em'Up Extra Thick Lashes Mascara

    Apply two coats for the thickest lashes ever! #

    Regular price £1.89 GBP
    Sale price £1.89 GBP Regular price
    Sale Sold out
  • New!

    Rimmel Glam'Eyes Lash Flirt Mascara 003 Kohl Black

    - Feather-soft, lash-lifting mascara. - Luxurious soufflé-like formula keeps lashes flexible. - Intense kohl-black pigments for bewitching impact. - Ultra supple VolumFlex Brush grooms each and...

    Regular price £6.69 GBP
    Sale price £6.69 GBP Regular price
    Sale Sold out
  • New!

    Almay Intense I-Color Light Interplay Technology 034 Chocolate Quartz

    Almay Intense I-Color Light Interplay Technology 034 Chocolate Quartz *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    NYC City Proof Waterproof Mascara Black

    City proof waterproof mascara 24hr *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Retouche Express - 68 Demaquillante

    Bourjois Retouche Express - 68 Demaquillante *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Show Stopper The Ultimate Mascara Blackest Black 15ml

    Well... W7 Show Stopper Mascara is perfect for you! There flat brush means no more clumps, Have them perfect Blackest Black Lashes Clump Free! This thickening...

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Vanity Station BQ005368

    Box ContainsInjection Black Compact With Mirror, 144 Eyeshadow, 40 Lipgloss, 6 Lipgloss Cream, 4 Blush, 1 Mascara, 2 Applicator, 1 Lip Brush, 1 Blusher Brush, 1...

    Regular price £19.99 GBP
    Sale price £19.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Lash Stiletto Volume & Length Waterproof Mascara Very Black

    Put your lashes on stilettos with Maybelline New York Lash Stiletto® Ultimate Length Water Proof Mascara. The silky soft elastic formula enriched with pro-vitamin B5 combined...

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volum Express Mascara 3x Lash Volume Black

    • Delivers up to 3X the volume instantly for the fastest clump-free volume • Anti-Clump Brush and volume-building express formula quickly thicken lashes without clumps or...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Lengthening Thickening Mascara Black

    W7 Lengthening Thickening Mascara Black is another great mascara from the W7 range. *

    Regular price £1.50 GBP
    Sale price £1.50 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Extravaganza Golden Eyes Gift Set

    |Glamorous gift set, contains 1 L'Oreal Volume Million lashes mascara and 1 Gold Eyeliner

    Regular price £11.99 GBP
    Sale price £11.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Argan Eyes Mascara - Blackest Black

    For bold black healthier looking lashes #

    Regular price £2.90 GBP
    Sale price £2.90 GBP Regular price
    Sale Sold out