Collection: Mascaras

Mascaras

East End Cosmetics offers some of the best mascara products available at amazingly affordable prices. Without compromising on quality, we provide the best prices when it comes to mascara products. We believe that eye lashes play a significant role in beauty - eyes adorned with long and thick lashes are a powerful attraction and they make graceful expressions. Multiplied volume and length that enhance lashes is achieved by mascara containing especially designed substances and formulas. Do not settle for any less. Give your eyes total care and dress-up from our products from the world’s most-talked about brands.

The best mascara in town at East End Cosmetics

When it comes to mascara the most sought-after properties are the false lash effect, triple volume, extra length, curling strength and water-proof quality. Want sleek, full volume and noticeable lashes you can be proud to show off? We have made it possible. These are just a few of the brands we at East End Cosmetics have in store for you. Browse our entire collection for more.

L’Oreal: From the world’s largest cosmetic and beauty brand comes a range of mascara to tickle all your fantasies. L’Oreal produces some of the best mascara in the market. L’Oreal Lash Architect series is designed to produce a false lash effect with volume building and length stretching formula. Get a clean-cut look with no mess. The micro waxes are capable of extensive lengthening and thickening with just one coat. The uniquely formulated Volume Building mascara softens lashes while leaving no traces of flakes, smudges or clumps. You can even find non-fragrant lash products suitable for sensitive eyes. L’Oreal also has double extension mascara, lift and curl mascara, colour and glittery mascara and waterproof mascara.

Rimmel: The premier British manufacturer of beauty products has a renowned line of eye makeup. It features some of the best-selling mascara in the country. Rimmel pushes the boundaries with innovative products which readily satisfy your every dazzling-effect wish. Go glamorous, go scandalous, build volume in a flash, extend your lashes and go waterproof, in seconds, by simply using Rimmel’s best. Plump them up into ultra-long and ultra-voluminous lashes while promoting growth and length of your natural lashes with Grow Lash Complex. The Rimmel Lash Accelerator nourishes and strengthens lashes in 30 days. Dramatic eyes are made easier with bigger brushes for maximum application and spread. The Sexy Curves Full Volume mascara is designed to keep your lashes curled and boosted for 12 hours.

Maybelline: Owned by L’Oreal, this American cosmetic label is famous for producing some of the best mascara and eye shadow. Maybelline has an array of volume building, length extending, extreme curling and glamour creating mascara with absolutely no clumping or smudging properties.

Max Factor: Another British invention with infinite options, Max Factor makes all things possible. Get the false lash effect for 24 hours or simply thicken, curl and lengthen lashes in no time. Give a new meaning to high-definition with defining lashes that last longer and are flawless looking.

East End Cosmetics also features Calvin Klein, W7, NYC, Revlon, Body collection, IsaDora, La Femme, Royal Wild Couture, Constance Carroll and more. Buy cheap mascara from the top brands in the world without compromising on beauty or quality. Browse our comprehensive selection and open your eyes to a world of high quality make up products at affordable prices at East End Cosmetics.

207 products

  • New!

    W7 Big Lash Mascara Duo

    W7 Big Lash Mascara Duo makes your lashes look gorgeous by adding volume and creating a bigger, fuller look. Presented in a quality case with a...

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    Bourjois Volumizer 2 Steps Mascara - Ultra Black

    The new Ultra Black Volumizer mascara for 11 x more volume and ultra black lashes in just 2 steps. Its secret? An innovative transformable brush for...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    NYC Showtime Volumising Mascara Black 847

    Enriched with Panthenol and Vitamin E for luscious looking beautiful lashes NYC Show Time Volumising Mascara creates 13 times thicker and volumized lashes instantly. The flake...

    Regular price £1.69 GBP
    Sale price £1.69 GBP Regular price
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  • New!

    Maybelline Volum' Express The Colossal Mascara

    Why You'll Love It The most colossal lashes in just one coat. • Lush collagen-enriched plumping formula and Mega Brush instantly build 9X volume, without clumps...

    Regular price £6.79 GBP
    Sale price £6.79 GBP Regular price
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  • New!

    Max Factor Limited Edition Masterpiece Mascara - Black

    Create bold thick lashes for chic beautifully framed eyes with Max Factor Limited Edition Masterpiece Mascara. The high impact volumising mascara creates bold, smooth sleek lashes...

    Regular price £5.50 GBP
    Sale price £5.50 GBP Regular price
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  • New!

    NYC Show Time Volumizing Waterproof Mascara - 844 Black

    NYC Show Time Volumizing Waterproof Mascara - 844 Black is a waterproof mascara. With its exclusive volume matrix waterproof technology, it gives up to 5 times long-lasting...

    Regular price £1.89 GBP
    Sale price £1.89 GBP Regular price
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  • New!

    Wet N Wild Waterproof Mascara 895 Blackest Black

    Waterproof mascara in black color

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    Maybelline Express Mascara The Colossal Cat Eyes Glam Black 9.5ml

    New Colossal Cat Eyes from Volum' Express Discover the new Colossal Cat Eyes mascara from Volum' Express for wide-eyed volume. The new Flare Brush stylises lashes...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Rimmel London Volume Colourist Mascara 001Black

    Rimmel's first ever mascara that gradually tints your natural eyelashes with its new formula, enriched with semi-permanent lash tint. New Volume Colourist Mascara’s new tint complex...

    Regular price £7.49 GBP
    Sale price £7.49 GBP Regular price
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  • New!

    Fashionista Supermodel Lenghthening Mascara - Ultra Black

    Fashionista Supermodel Lenghthening Mascara - Ultra Black *

    Regular price £1.60 GBP
    Sale price £1.60 GBP Regular price
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  • New!

    Maybelline Colossal Volume Express Waterproof Mascara

    Why You'll Love ItThe most colossal lashes in just one coat. • Lush collagen-enriched plumping formula and Mega Brush instantly build 9X volume, without clumps •...

    Regular price £5.50 GBP
    Sale price £5.50 GBP Regular price
    Sale Sold out
  • New!

    NYC City Proof Buildable Mascara 861 Black

    NYC City Proof Buildable Mascara 861 Black

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    Rimmel London Extra Super Lash Building Mascara 101 Black Black 8ml

    - Builds a natural to dramatic look- Super lash separation- Suitable for sensitive eyes- Ophthalmologically tested

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Rimmel London Scandaleyes Lycra Flex Mascara - Black

    Fortified with unique Lycra technology Rimmel London Scandaleyes Lycra Flex Mascara creates extra voluptuous yet flexible lashes for naturally stunning eyes. The light and high pigmented...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    W7 London Eyes Christmas Gift set

    3 piece giftset - Eyeliner, Mascara and Eye pencil

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    W7 Foxy Lashes Mascara - Blackest Black

    Black mascara, with a big bold brush for big foxy lashes. #

    Regular price £2.79 GBP
    Sale price £2.79 GBP Regular price
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  • New!

    Rimmel London Super Curler 24Hr Mascara 003 Extreme Black

    24hr Super Volume & Curl Mascara 003 Extreme Black Features Formula with built-in lash curling power Curl holds 24hr Lashes stay volumised & defined Use alone...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Max Factor Lashfinity All Day Wear Mascara - Black Brown

    Max Factor Lashfinity All Day Wear Mascara - Black Brown *

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
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  • New!

    Rimmel Volume Flash Instant Thickening Mascara Black

    Quick-Bond lash inflating formula with unique gel texture

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Colossal Smoky Black Mascara 10.7ml

    Features - Black khol intensity - Ophthalmologically tested - Suitable for sensitive eyes and contact lens wearers *** Maybelline collagen enriched formula and khol effect pigments...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Maybelline Lash Stylist Volume Lifting Comb Mascara Brown Stylist

    Patented 2-tiered Styling Comb

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
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  • New!

    NYC Big Bold Curl Mascara - 855 Extra Black

    NYC Big Bold Curl Mascara 855 Extra Black 12ml give you instant and extreme volume for your most dramatic eyes ever. Up to 12x more volume....

    Regular price £3.89 GBP
    Sale price £3.89 GBP Regular price
    Sale Sold out
  • New!

    NYC Show Time Volumizing Mascara - Black

    NYC Show Time Volumizing Mascara gives up to 8 times instant and extreme volume for your most dramatic eyes ever. Dual Power Complex strengthens and thickens...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Xperience Volumizing Mascara - Black

    Get the volume without the extra weight or stickiness with Max Factor Xperience Volumizing Mascara. Its’ soft and light mousse like formula provides the lashes the...

    Regular price £5.95 GBP
    Sale price £5.95 GBP Regular price
    Sale Sold out