Collection: Mascaras

Mascaras

East End Cosmetics offers some of the best mascara products available at amazingly affordable prices. Without compromising on quality, we provide the best prices when it comes to mascara products. We believe that eye lashes play a significant role in beauty - eyes adorned with long and thick lashes are a powerful attraction and they make graceful expressions. Multiplied volume and length that enhance lashes is achieved by mascara containing especially designed substances and formulas. Do not settle for any less. Give your eyes total care and dress-up from our products from the world’s most-talked about brands.

The best mascara in town at East End Cosmetics

When it comes to mascara the most sought-after properties are the false lash effect, triple volume, extra length, curling strength and water-proof quality. Want sleek, full volume and noticeable lashes you can be proud to show off? We have made it possible. These are just a few of the brands we at East End Cosmetics have in store for you. Browse our entire collection for more.

L’Oreal: From the world’s largest cosmetic and beauty brand comes a range of mascara to tickle all your fantasies. L’Oreal produces some of the best mascara in the market. L’Oreal Lash Architect series is designed to produce a false lash effect with volume building and length stretching formula. Get a clean-cut look with no mess. The micro waxes are capable of extensive lengthening and thickening with just one coat. The uniquely formulated Volume Building mascara softens lashes while leaving no traces of flakes, smudges or clumps. You can even find non-fragrant lash products suitable for sensitive eyes. L’Oreal also has double extension mascara, lift and curl mascara, colour and glittery mascara and waterproof mascara.

Rimmel: The premier British manufacturer of beauty products has a renowned line of eye makeup. It features some of the best-selling mascara in the country. Rimmel pushes the boundaries with innovative products which readily satisfy your every dazzling-effect wish. Go glamorous, go scandalous, build volume in a flash, extend your lashes and go waterproof, in seconds, by simply using Rimmel’s best. Plump them up into ultra-long and ultra-voluminous lashes while promoting growth and length of your natural lashes with Grow Lash Complex. The Rimmel Lash Accelerator nourishes and strengthens lashes in 30 days. Dramatic eyes are made easier with bigger brushes for maximum application and spread. The Sexy Curves Full Volume mascara is designed to keep your lashes curled and boosted for 12 hours.

Maybelline: Owned by L’Oreal, this American cosmetic label is famous for producing some of the best mascara and eye shadow. Maybelline has an array of volume building, length extending, extreme curling and glamour creating mascara with absolutely no clumping or smudging properties.

Max Factor: Another British invention with infinite options, Max Factor makes all things possible. Get the false lash effect for 24 hours or simply thicken, curl and lengthen lashes in no time. Give a new meaning to high-definition with defining lashes that last longer and are flawless looking.

East End Cosmetics also features Calvin Klein, W7, NYC, Revlon, Body collection, IsaDora, La Femme, Royal Wild Couture, Constance Carroll and more. Buy cheap mascara from the top brands in the world without compromising on beauty or quality. Browse our comprehensive selection and open your eyes to a world of high quality make up products at affordable prices at East End Cosmetics.

207 products

  • New!

    L'Oreal Paris Lash Architect Mascara

    Enjoy the false lash effect in 4D. L’Oreal Paris Lash Architect Mascara is enriched with ultra-intense micro black pigments, giving the lashes an extraordinarily intense colour,...

    Regular price £0.00 GBP
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  • New!

    Bourjois Liner Effect Mascara

    For big and attractive eyes use the Bourjois Liner Effect Mascara. It provides the double benefit of giving you long eyelashes while also emphasizing the roots...

    Regular price £0.00 GBP
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  • New!

    Technic Especially For You Enticing Eyes Gift Box 72221

    Enticing Eyes, from Technic Adorn and Adore the range which is on-trend, innovative and fun is the name of the game when it comes to this...

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
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    NYC Big Bold Volume by The Lash Mascara - 857 Extra Black

    NYC Big Bold Volume by The Lash Mascara - 857 Extra Black give you instant and extreme volume for your most dramatic eyes ever. "Individualizer" brush...

    Regular price £3.89 GBP
    Sale price £3.89 GBP Regular price
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  • New!

    NYC Big Bold Mascara - 853 Extra Black

    NYC Big Bold Mascara - 853 Extra Black is made using a volume plumping formula enriched in collagen. It gives up to 15x more volume. *

    Regular price £3.89 GBP
    Sale price £3.89 GBP Regular price
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  • New!

    Rimmel London Lash Accelerator Mascara

    Fortified with Micro-Fibres and Grow-Lash Complex, Rimmel London Lash Accelerator Mascara works in two ways to lengthen the eye lashes. The advanced ultra-lengthening formula delivers up...

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  • New!

    Rimmel London Scandaleyes Rockin' Curves Black Mascara

    Rimmel's first broken heart shaped brush combines with a light yet creamy formula to create extra loud, extra volumed and extra curved lashes. The unique applicator...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Rimmel London Volume Flash 10 X Mascara

    Rimmel London Volume Flash 10 X mascara combines the new and improved quick bond lash inflating formula with a gel like texture to deliver lashes with...

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  • New!

    Rimmel London Volume Flash the MAX Mascara - Black

    Rimmel’s quick setting lash expanding formula combined with a larger brush, adds 14 times more volume to the lashes instantly for a fabulously dramatic look. The...

    Regular price £6.69 GBP
    Sale price £6.69 GBP Regular price
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  • New!

    Max Factor Masterpiece Beyond Length Mascara

    The first two way mascara from Max Factor, the Masterpiece Beyond Length Mascara operates in two stages to give you extra-long voluptuous lashes instantly. The first...

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  • New!

    Rimmel London Scandaleyes Volume Flash Mascara - Black

    Rimmel's supersize formula with three times more collagen and keratin and a brush 50% larger helps to make instantly supersized lashes while keeping them strong and...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Rimmel London Kate Mascara

    Create Idol eyes with Rimmel London Kate Mascara, the first mascara designed by Kate Moss. The broken heart-shaped brush combined with the soft and light formula...

    Regular price £0.00 GBP
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  • New!

    Rimmel London 100% Waterproof Mascara

    Create naturally gorgeous lashes that last longer with Rimmel London 100% Waterproof Mascara. Its fast drying, water proof and run resistant formula combined with a petite...

    Regular price £0.00 GBP
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  • New!

    Rimmel London Glam Eyes Day 2 Night Mascara - 001 Black

    Rimmel London Glam Eyes Day 2 Night Mascara is equipped with a magic double cap to create two looks from one mascara to suit the day...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
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  • New!

    W7 Cosmetics Lash & Line Glitter Mascara & Eyeliner

    W7 Cosmetics Lash & Line Glitter Mascara & Eyeliner - Glitterati is a super glittery mascara that has a fantastic eyeliner wand at the tip. *

    Regular price £0.00 GBP
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