Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    NYC Metro Quartet Eyeshadow

    NYC Metro Quartet Eyeshadow *

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    NYC Smooth Skin Liquid Concealer

    Use the applicator to take out a small blob of concealer. *

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    W7 Chunky Eyes Shadow Tint

    W7 Chunky Eyes Shadow Tint

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    Rimmel London Scandaleyes Waterproof Kohl Kajal Pencil

    - Union Flag.- Long-wear waterproof eye liner.Long lasting shocking colour intensity with Kohl Britannia.• High intensity color for an instant color impact• Ultra smooth & creamy...

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    Maybelline New York Eyestudio Eyeshadow Mono

    This Eyestudio Eyeshadow Mono by Maybelline New York is created with an innovative formula that gives a super silky texture to the skin. Designed to add...

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    Rimmel London Scandaleyes Waterproof Gel Eyeliner 2.4g

    - Up to 24hr wear - With professional brush - Dramatic, intense colour, no smudge, precise, waterproof - Dermatologist tested - Suited for contact lens wearers...

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    L'Oreal Paris Color Riche Le Crayon De Couleur

    This clever 2 in 1 crayon can be used as an eye shadow or an eyeliner to create a range of stunning eye looks. Weather you’re...

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  • New!

    Rimmel London Glam'Eyes HD 5-Colour Eye Shadow

    - Rimmel's unique and versatile 5 shade palette for vibrant & intense colour that lasts up to 8h. - New hybrid powder-cream technology glides on smoothly...

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    Rimmel London Brow This Way Eyebrow Gel

    Style your brows into the perfect shape.• Perfectly groomed eyebrows in an easy, smooth application• Defines, fills and fixes brow all day with a tint of...

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    Rimmel Special Eyes Precision Eye Liner Pencil

    - Crayon eye-liner expert - Special eyes precision eye liner pencil

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
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  • New!

    Revlon Vital Radiance Soft Dimension Powder Shadow Silky Smooth

    Vital Radiance Soft Dimension Silky Smooth Powder Eye Shadow by Revlon.What Makes It Special:Soft and silky powder was specially designed to blend evenly over lined eyelids...

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  • New!

    Maybelline Eye Studio Color Plush Silk Eyeshadow

    Rich color. Smooth feel. Now silk makes shadow new again.• Exclusive formula with silk pigments creates the ultimate shadow texture and luminosity.• Ophthalmologist-tested.  Safe for sensitive...

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    Revlon Colorstay Smokey Shadow Stick

    Double-ended Eye shadow stick *

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    Revlon Photoready Primer, Shadow + Sparkle

    Easily create limitless looks with one palette. Each palette features a primer, 3 highly pigmented shadows, and a sparkle top coat. Use wet for more color...

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  • New!

    Revlon Colorstay 16 Hour Eye Shadow

     - All day luxurious color that doesn't crease, fade or smudge - Rich, velvety shadows blend smoothly and effortlessly  *

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  • New!

    Rimmel London Glam'Eyes HD Quad Eye Shadow

    Multi-reflective pigments eyeshadows for colour that looks perfect under any light. Unique 4 shade pallet for vibrant & intense colour. Velvety, creamy formula blends effortlessly. Use...

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  • New!

    Rimmel Colour Rush Trio Eye Shadow

    - Soft silky formula for smooth saturated color. - Long-wear, crease-resistant Trio eyeshadow

    Regular price £4.99 GBP
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    Maybelline Brow Satin Eyebrow Pencil

    Get natural looking full brows, with our new brow duo. *

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  • New!

    Max Factor Wild Shadow Eyeshadow Pencil

    The 2-in-1 Gel Shadows and Liners give the precision of an eyeliner, yet the high-pigmentation colours make it easy to create all sorts of fierce, bold...

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  • New!

    Max Factor Excess Longwear Eyeliner

    Compliment your lashes and create an excessive eye look that lasts all day. Take your look to the extreme with Max Factor Excess Volume Extreme impact...

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  • New!

    Maybelline Eyeliner Matic

    Maybelline Eyeliner Matic *

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  • New!

    L'Oreal Paris Color Riche Le Khol Eyeliner

    L'Oreal Paris Color Riche Le Khol Eyeliner *

    Regular price £0.00 GBP
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  • New!

    Bourjois Mini Volume Glamour Mascara

    Thick and enviable eyelashes are yours with the Bourjois Mini Volume Glamour Mascara that makes your eyes instantly noticeable. Your thick eyelashes will be the envy...

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  • New!

    Rimmel London GlamEyes Trio Eyeshadow

    Eye shadow collection inspired by the sophistication of the London fashion scene. Soft Silky formula for smooth saturated colour Long wear, crease resistant shadow Intense colour...

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