Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    Rimmel London Scandaleyes show-off Mascara - Black

    Rimmel London Scandaleyes show-off Mascara combines lash plumping and defining bristles with a unique play-ball brush to create runway ready elegance. The ball side of the...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Lash Accelerator Endless Mascara - Black

    Defy the wildest imagination of lash lengths with Rimmel London Lash Accelerator Endless Mascara Rimmel’s ultra-lengthening mascara with micro fibres combined with the Lash-catching brush grabs...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel Magnif'eyes Eye Contouring Palette 002 London Nudes Calling

    Every - day - palette for multiple eye looks and eye shapes. Rich, intense, long lasting colour.

    Regular price £7.90 GBP
    Sale price £7.90 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volume Reveal Mascara Radiant Black

    Bourjois Volume Reveal mascara has a built in mirror with x3 zoom that reveals lashes you didn’t know you had! The specially designed brush catches even...

    Regular price £9.75 GBP
    Sale price £9.75 GBP Regular price
    Sale Sold out
  • New!

    Royal Lashed Out Flutter Lashes

    The great false eyelashes have a feathery look and feel to them. *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Revlon Colorstay Creme Gel Eyeliner - Black

    A rich crème-gel formulation with intense pigments for high impact colour. Comes with a built in brush for easy application.  *

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    Technic Eyebrow Pencil & Definer With Sharpener

    Define and stylise your eyebrows just the way you want them! This eyebrow pencil comes complete with sharpener and definer for the perfect look. *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Scandaleyes Volume Flash Waterproof Mascara 001 Black

    Volume flash scandal eyes waterproof mascara Features Waterproof No lash can escape! Scandalous volume, no clumps! Easy to remove

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Sleek Brow Kit

    Frame your face, whilst giving the eye area an instant lift with our Brow Kit. This set includes: Pigmented wax for shaping Powder for setting Mini...

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Sleek Full Fat Lash Mascara

    Hold the skinny, go for SUPERSIZE lashes with Full Fat Lash mascara. This intense blackest black volumising formula delivers immensely fat lashes without the weight or...

    Regular price £7.00 GBP
    Sale price £7.00 GBP Regular price
    Sale Sold out
  • New!

    Sleek I-Divine Eyeshadow Palette

    Sleek MakeUP’s legendary i-Divine eyeshadow palettes are 12 shades of super-pigmented, long-lasting, mineral based eyeshadow, designed to suit all. Each i-Divine eyeshadow palette contains pearlescent shades,...

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Sleek Eye & Cheek Palette

    Multi-functional palette contains four eyeshadows and two blushers from our bestselling i-Divine and Blush range. Eye & Cheek Palette provides all of your colour essentials in...

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    La Femme Eyeshadow And Blusher

    La Femme Eyeshadow And Blusher *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Twist And Shape Eyebrow Pencil

    Give your eyebrows the perfect shape with these fab Twist And Shape Angled Eyebrow Pencil! The angled crayon delivers soft strokes to give the effect of...

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Wet N Wild Beauty Brilliance Mineral Eye Shimmer

    Wet N Wild Beauty Brilliance Mineral Eye Shimmer *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Revlon Bold Lacquer By Grow Luscious Mascara - 003 Blackened Brown

    The Revlon Bold Lacquer lacquer film technology combines two different polymers that anchor the mascara to the base of lashes, stretching a smooth film to the...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    La Femme Baked Powder Eye Shadow

    La Femme Baked Powder Eye Shadow *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    NYC Big Bold Volume By The Lash Mascara - 857 Extreme Black

    Get Bold Empire Lashes With NYCs Big Bold Volume By The Lash Mascara. *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Hard Candy Eye Def Metallic Eyeshadow

    Hard Candy Eye Def Metallic Eyeshadow *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Hard Candy Powder Keg Loose Eyeshadow

    Hard Candy Powder Keg Loose Eyeshadow *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Hard Candy Lash Call Lengthening Mascara

    Hard Candy Lash Call Lengthening Mascara *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Hard Candy 1000 Lashes Fiberized Lash Weave Mascara

    Hard Candy 1000 Lashes Fiberized Lash Weave Mascara helps to add extraordinary length and volume to your lashes. Infuses them with volume building fibres that thicken...

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    Hard Candy Split Personality Duo Eyeshadow

    Hard Candy Split Personality Duo Eyeshadow *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out
  • New!

    W7 Making Waves Eye Colour

    A luscious pigmented eyeshadow palette that is sure to make your eyes look fabulous! The palette comes complete with 5 complementary colours. *

    Regular price £0.00 GBP
    Sale price £0.00 GBP Regular price
    Sale Sold out