Collection: W7 Cosmetics

W7 Cosmetics

W7 - the brand new makeup code at East End Cosmetics

Lips: East End Cosmetics has a dazzling selection of lip products from W7 at unbeatable prices. If you have always wanted your lips to taste sweet and scented like summer, then the W7 lip gloss collection is what you are looking for. The Fruity High Moisture lip gloss comes in mint choc, strawberry, peach and pineapple flavours and fragrances. Made for quick application, the gloss keeps your lips fresh and moist all day long. Fuller lips have never been this easy with W7 Lip Plumper. The emollients in it protect your lips while the voluminous agents plump them up. Go non-sticky and shimmering with the Lip Lights, and colour your lips rich with the non-sticky Laser Light. W7 Glamorous gloss also features intense moisture and sparkle for lips to savour. The Kiss Squeere Me gloss is another W7 invention for sweet tasting, sweet smelling lips. Find out more gloss varieties in our W7 cosmetics collection. Use W7 lipsticks which come in tempting colours to retain moisture on your lips and to avoid caking. Experience a smooth and easy application for softer and fuller lips. Prevent dry and chapped lips with W7 lip balms which also taste fruity and yum.

Nails: Spruce up your nails with excellent quality varnish products by W7, now on offer from East End Cosmetics. The Metallic Nail Paint line comes in exciting colours for shiny and sleek nails. W7 also promotes healthy and beautiful nails by offering you a protective base coat and a top coat designed to give your nails long-lasting colour and gloss. Paint your nails in glittery colours that dazzle in day and night alike. The fluorescent colours are ideal for evening wear and the radiant gold and silver colours create classy nails any day. Surprise yourself with nail polish choices galore from W7.

Face: W7 makeup features a great assortment of foundations, loose powder, blushers, concealers and bronzers that makes glowing skin instantly possible. The products come in compact packaging designs which are easier to carry with you anywhere. Moisturise your face while you cover-up. The Tinted Moisturiser Foundation contains natural honey that leaves your skin soft and supple. Even out your skin tone hiding blemishes and scars with handy concealer sticks. Match your skin with natural colour foundations for subtler makeup. Get that naturally beautiful look with W7 mineral loose powder which also comes with a luxurious Kabuki brush. The mineral powder is made of pure minerals that blend smoothly with the skin without leaving uneven traces. It lasts longer and is an essential W7 makeup item that should go in your bag.

Eyes: From sparkling eyeliners to triple volume mascara, East End Cosmetics has a comprehensive line-up of effective W7 eye makeup that can transform your look any time. Highlight and define your eyes with Automatic Eye Liners that have soft felt tips. Be the master of sharp and precise lines with these easy pens. W7 also has eye shadow pens you can carry in your purse for faster and more defined shadows. Discover the entire collection of W7 eye makeup from East End Cosmetics to become your own stylist equipped with joyful and creative products.

267 products

  • New!

    W7 Mattenificient Lips Matte Lipstick

    Six magnificent matte lipsticks, designed to cover all looks including two pinky tones two nudes and one coral shade and one red. #

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    W7 Pearl Eyes Eye Shadow Crayon Pencil

    Nine super smudgeable crayons, designed to create looks that range from nude to super smokey. #

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    W7 Fluorescent Kiss Lipstick

    Four bold super-bright pink lipsticks, wear with care you may get an 80’s flashback. #

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    W7 Hide 'N' Seek Colour Correcting Concealer Quad

    Helps correct skin tone and colour, hides blemishes and blends into skin *

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    W7 Cosmetics Get Set Eye Shadow Base

    W7 Cosmetics Get Set Eye Shadow Base *

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    W7 Skin Fresh Concealer

    Are you fed up of spots blemishes and blotches ? Then W7 Conceal Me Liquid Concealer is ideal for you. W7 Conceal Me Liquid Concealer cover...

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    W7 Skin Fresh Foundation

    W7 skin fresh foundation will help keep you looking flawless and fresh all day long apply as required *

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    W7 Candy Blush

    A deep and daring powder blush available in 4 shades *

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    W7 Fashion Lipstick Nude

    Nude range is the part of the Fashion lipstick collection. There are more than 10 lipstick ranges to choose from full W7 lipstick collection. *

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  • New!

    W7 Cosmetics Chunky Cheeks Blusher

    Chunky cheeks by the brand W7 are creamy blush stick that blends easily to give a subtle flush of colour to your cheeks. *

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  • New!

    W7 Cosmetics Butter Kiss Lipstick

    One of six ‘soft as butter’ gloss lipsticks. *

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  • New!

    W7 Nail Gel

    W7 Nail Gel Polish is a gorgeous new range of gel nail polishes giving you outstanding nail colour lasting longer than regular polish when used with...

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  • New!

    W7 Super Kiss Lipgloss With Wand

    Shimmering, sparkling and solid colour lip glosses for the shade that suits you. The formula provides long-lasting wear without being sticky and they are all infused...

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  • New!

    W7 Ebony Shape & Define Sculpting & Highlighting Face Powder

    W7 Ebony Shape & Define Sculpting & Highlighting Face Powder

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  • New!

    W7 Lip Bomb Balm

    Soothe dry lips and add sheen and shine with these fruity lip balms. #

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  • New!

    W7 Metallic Flash Gloss

    Get stunning metallic glittery lip gloss. Light-catching shimmer with a lasting, non-sticky shine. *

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  • New!

    W7 Kiss Proof Lipstick

    Try W7's kiss proof lipstick, The non-transfer formula won't smudge or rub off and will leave your lips looking gorgeous all night long. *

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  • New!

    W7 Shimmer Lips Lipstick

    Add a definitive dash of cosmic glamour with the W7 shimmer lipsticks. *

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  • New!

    W7 Go Corrective Concealer

    The W7 Go Corrective Concealer is a fabulous addition to W7 range! *

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  • New!

    W7 Chunky Eyes Shadow Tint

    W7 Chunky Eyes Shadow Tint

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  • New!

    W7 Ebony Silky Smooth Lipstick

    W7 Ebony Silky Smooth Lipstick is a beautiful new range of lipsticks that complements the ebony skin tone, Ranging in different shades of Reds, Browns and...

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  • New!

    W7 Wicked Whip Creme Foundation 13g

    Wicked Whip Creme Foundation provides a perfect matte finish coverage, with a weightless feel. *

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  • New!

    W7 Flawless Sponge On Foundation

    W7 Flawless Sponge On Foundation *

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  • New!

    W7 Kiss Chase Lipstick

    Add colour to your makeup routine with the W7 Kiss Chase Lipstick that is super soft and comfortable on the lips. An added bonus is that...

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